The Anatomy Of A “Good” Post

If a social media professional ever came in touch with a genie, we are pretty sure that their three wishes would be –

  • Virality
  • Engagement
  • Conversion

Most of us can agree on this – when it comes to social media performance, we all would love a guided approach to crack that code to a successful post.

So, what does it actually take?

 Well, apart from being a subjectively driven outcome that changes as per the goal of the brand/organization, the key to a successful post is a good mix of different and essential factors that yield a “good” post.

Therefore, we decided to dissect these “good” posts and dig a little deeper into their elements.

  1. Concise and crisp texts

The clarity in communication with conciseness forms the crucial 3Cs of COPY.

Some basic rules of copy –

  • Don’t lose focus
  • Make it as short as you can
  • Eliminate Fluff

2. Thumb-stopping visuals

According to the Visual Teaching Alliance, visuals transmit information faster than spoken or written words. We can get the sense of a visual scene in less than 1/10 of a second, and visuals are processed 60,000 times faster in the brain than text.

Add a touch of compelling to your visuals and YOU WILL NOT REGRET.

3. Conversational Copy

A humanizing tone with a bit of intimacy can make your copy conversational. Incorporating your target audience’s tone, lingo, and persona have been the essence of the “good” posts.

4. Contrast

Contrasting colours make your elements stand out, be it copy or images. It strikes the audience as fresh and engaging and gives you a better shot at impressions and better reach.

5. Visible and Effective CTA

A CTA is essential to get a conversion on your messaging. Highlighting two critical factors, visibility & effectiveness, that make a good CTA on a “good” post.

The flow is :

Attention – Awareness – Engagement – Conversion

Let your posts depict what your brand is, what it stands for, and why should the audience hear you, while incorporating the above-mentioned details, and in no time you’ll be witnessing the effects of it all.

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Until then,