Digital influencers are becoming an increasingly key component in the marketing media mix. The pandemic has expanded the reach and the market for influencers. Be it innovative content or creative ways to spark and maintain an engaging conversation with the consumers, influencers have been effective in helping brands achieve greater ROI. Here are the reasons why influencer marketing is not just here to stay, but will also be shaping the digital ecosystem.... continue reading.
The digital media is changing in many ways. Publishing is becoming decentralised, and users are forming communities of shared interests, and are conversing with like-minded individuals across the globe.
Social media has entirely reformed every facet of human life. Tweets of news happenings around the globe are out before the TV broadcasts it. Love interests and employers check out your social media handles before everything else. Businesses get a peek into their customers’ life and are better able to connect with them.... continue reading.
“You’re doing it wrong” – six years in social media, varying accounts across industries and platforms, and that’s the one line that’s a constant in my head. We all want brands to succeed on social media. We are inspired by the creative thoughts used by Zomato and Swiggy, love the moment marketing campaigns done by Durex and Netflix, but can’t figure out how they’re doing it and we’re not able to. They are the gold standard – the benchmark. They set the trends, and we’re busy following them.... continue reading.
Organizations are on the look out for the peg that will set them apart, and the expertise to call themselves the real kings of digital... continue reading.
@Image Credit: http://technori.com/wp-content/uploads/shutterstock_109846352.jpg Several entrepreneurs seek to optimise their social media presence. This effective and free tool is accessible and appealing to your buyers. So,... continue reading.