“You’re doing it wrong” – six years in social media, varying accounts across industries and platforms, and that’s the one line that’s a constant in my head. We all want brands to succeed on social media. We are inspired by the creative thoughts used by Zomato and Swiggy, love the moment marketing campaigns done by Durex and Netflix, but can’t figure out how they’re doing it and we’re not able to. They are the gold standard – the benchmark. They set the trends, and we’re busy following them.