Social media has entirely reformed every facet of human life. Tweets of news happenings around the globe are out before the TV broadcasts it. Love interests and employers check out your social media handles before everything else. Businesses get a peek into their customers’ life and are better able to connect with them.... continue reading.
Marketing, particularly digital marketing, is a continually developing process which is impacted by rapidly evolving technology as well as consumer preferences, including a pushback against what is perceived as an increasingly intrusive marketing method. As we begin a new decade, here are a few critical digital trends to look out for in 2020.... continue reading.
“You’re doing it wrong” – six years in social media, varying accounts across industries and platforms, and that’s the one line that’s a constant in my head. We all want brands to succeed on social media. We are inspired by the creative thoughts used by Zomato and Swiggy, love the moment marketing campaigns done by Durex and Netflix, but can’t figure out how they’re doing it and we’re not able to. They are the gold standard – the benchmark. They set the trends, and we’re busy following them.... continue reading.
I head Digital Strategy, Analytics & Paid Media at Puretech Digital. My job offers enthusing opportunities to interact with both B2B and B2C companies. During my interactions, I’ve often noticed that most professionals aren’t supported by an accurate assessment of their brand’s digital status.... continue reading.