I head Digital Strategy, Analytics & Paid Media at Puretech Digital. My job offers enthusing opportunities to interact with both B2B and B2C companies. During my interactions, I’ve often noticed that most professionals aren’t supported by an accurate assessment of their brand’s digital status.... continue reading.
Smart Display campaigns are a convenient solution to handling the various tasks accompanying a standard display campaign. Using 3 optimization technologies, namely Automated Bidding, Automated... continue reading.