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Questions to ask while formulating a Digital Strategy
Digital Marketing

Questions to ask while formulating a Digital Strategy

Posted on October 15, 2019November 20, 2019 by Kedar Kulkarni

I head Digital Strategy, Analytics & Paid Media at Puretech Digital. My job offers enthusing opportunities to interact with both B2B and B2C companies. During my interactions, I’ve often noticed that most professionals aren’t supported by an accurate assessment of their brand’s digital status.

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The Art Of Fixing Your Digital Media Blind Spots
Digital Marketing

The Art Of Fixing Your Digital Media Blind Spots

Posted on February 5, 2015February 16, 2015 by Prashant Deorah

It’s a little presumptuous to suggest that decision makers have digital media blind spots. But, it’s only human. We work with decision makers day and

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PPC

Benefit of Analytic for Adwords Advertisers

Posted on November 19, 2012March 19, 2014 by Prashant Deorah

In the past, all of us (advertisers) have been using Google Analytics to track AdWords data. However, recently Google has come up with an option

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Multi-Channel Funnels
Web Analytics

Multi-Channel Funnels

Posted on October 31, 2012April 25, 2019 by Prashant Deorah

Have you ever wanted to find out which online medium has outperformed others? Google Analytics’ Multi-Channel Funnels lets you do just that – and a

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