ToFu, MoFu & BoFu, three key elements of the Buying Cycle or Marketing Funnel. Presenting Lead Nurturing with the use of Content being served at the right time to move the prospect forward across the funnel.... continue reading.
When we talk about the marketing eco-system, websites are often designed and developed by the Tech./IT teams and the marketing teams are only involved to an extent that they can only recommend content changes.... continue reading.
I head Digital Strategy, Analytics & Paid Media at Puretech Digital. My job offers enthusing opportunities to interact with both B2B and B2C companies. During my interactions, I’ve often noticed that most professionals aren’t supported by an accurate assessment of their brand’s digital status.... continue reading.