Conversion rate optimization (CRO) is getting visitors to your site and then turning those visits into relevant, conversion-oriented outcomes. For example, when you fill out a form to download a White Paper or make a purchase from a website. The percentage of people that complete your desired goal is CRO.... continue reading.
Here at Puretech Digital, we know it can seem next to impossible to implement game changing digital marketing strategies while bouncing back from a weak financial quarter. That’s where we can help out!... continue reading.
Google’s Annual Economic Impact Report talks about successful US businesses using Google’s Advertising platforms, and the numbers are pretty impressive! But like any business tool, your output (sales and profits) depends on your input (marketing efforts & optimization).... continue reading.
ToFu, MoFu & BoFu, three key elements of the Buying Cycle or Marketing Funnel. Presenting Lead Nurturing with the use of Content being served at the right time to move the prospect forward across the funnel.... continue reading.