Digital influencers are becoming an increasingly key component in the marketing media mix. The pandemic has expanded the reach and the market for influencers. Be it innovative content or creative ways to spark and maintain an engaging conversation with the consumers, influencers have been effective in helping brands achieve greater ROI. Here are the reasons why influencer marketing is not just here to stay, but will also be shaping the digital ecosystem.... continue reading.
ToFu, MoFu & BoFu, three key elements of the Buying Cycle or Marketing Funnel. Presenting Lead Nurturing with the use of Content being served at the right time to move the prospect forward across the funnel.... continue reading.