What do customers want? What can truly capture their interest and drive sales? What evokes unconditional loyalty and advocacy? Every entrepreneur and marketer is looking for answers of these questions. As a digital marketing agency, we understand that digital technology hasn’t changed the basic principles of selling and advertising. We assist our client apply the century-old yet relevant principles of selling to digital space effectively. People can get blinded by next big things in field of technology and fail to notice what works and what doesn’t. Let’s explore selling principles as applicable to online space.
Customer says, “Don’t make me wait.”
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http://media-curse.cursecdn.com/attachments/85/584/1050a6b6770da2e056d68677756240ec.jpg
As marketers, entrepreneurs and buyers, we understand this principle. So, don’t make customers wait online either. Your prompt and genuine support will go long way in creating a pleased clientele. That’s why; you want to avoid any of the following online mistakes.
Customer says, “It seems shady. I don’t buy it”
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https://iwbi.files.wordpress.com/2010/06/cropped-idbi1.jpg
Trust is a complex concept for most sellers to establish across digital media. Frankly, you don’t have alternative. With growing number of unreliable online businesses, you need to take the extra effort to build a trusting relationship with your customers. So, you do not want your customers to think the following. It will neither build trust nor generate sales.
Customer says, “I am bored.”
@Image credit:
http://books.simonandschuster.com/Im-Bored/Michael-Ian-Black/9781442414037
No marketer or entrepreneur wants to bore the customer. Within seconds, your visitor has left the website and moved onto the next tab in browser. You might as well say bye. But, engaging isn’t equivalent to cool or fun. It is a right combination of interesting and relevant. Though, definitive of customer engagement vary with every website, industry and target audience, “engagement” is the key. So, what are the mistakes you want to avoid?
Online businesses can grow and thrive in spite of some mistakes as long as you don’t break The Fundamental Rule of Online Success. Rest of all these mistakes can be rectified easily.
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Are you ahead of the game?
