@ Image credit:
http://cdn.alleywatch.com/wp-content/uploads/2013/04/Brand-Cloud.jpg
Most SMEs in India have their own website. But, SMEs, seeking cost-effective ways to reach their target audience, do not consider online brand building options. Several obstacles obstruct the pathway of SMEs. The most common hurdles are:
But, if an SME approaches a digital marketing company, it is possible to avail unprecedented success for 4 reasons.
So, any SME in India can consider the following plan for a successful online brand building.
1. Commit:
Several SME decision makers want to just test the waters when it comes to digital media marketing. If that is your current plan of action, copy Eric Ries. If online media seems like a right channel of communication, you need to commit wholeheartedly.
o preferred mode of digital communication: desktop, tablet or smartphone
o channel of communications: paid, rented, owned
o social media platforms
Select these details well to reach your target audience.
2. Act:
Are you ready to become an expert in your chosen field? Be it brand advocates or lead generation, it takes time. Selected members of your online brand building team will need to take a consistent action, including you. So, here are few actionable tips that will maintain the rising graph of your brand building efforts.
o Online customer care system
o Invite employees, buyers and associates to share their opinion, which becomes the online content.
o Engage your employees and other communication to create a brand-consistent communication.
@ Image credit:
http://www.nea.org/assets/docs/HE/takeactionround.png
3. Follow through:
@ Image credit:
That’s why; following through on your online brand building is just as important. So, monitor social media and other channels holistically. Then your online brand building efforts can be tweaked or altered as necessary. Though, this phase does not imply discontinuation of the action plan, it gives a lot of space for raising and resolving valid questions. Here are some examples:
Successful changes in this phase are a cornerstone for online media success for SMEs in India. This transition cannot be completed without making the necessary adjustments in online brand communication.
This article does not resolve all queries about transitioning from offline to online. But, if you are keen to make it, you know where to find us.
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