ToFu, MoFu & BoFu: How to develop relationships with buyers at every stage of the sales funnel?

ToFu, MoFu & BoFu: How to develop relationships with buyers at every stage of the sales funnel?

4 years ago
Rachel Mathias

ToFu, MoFu & BoFu, three key elements of the Buying Cycle or Marketing Funnel. Presenting Lead Nurturing with the use… Read More

Using the Mind to Gain Mindshare and Market Share

2 years ago

The pushy salesperson is Dead. Long live Content Marketing.  There was a time when the glib-talking, pushy salesman would roll… Read More

Here’s How You Can Unlock Social Media Content Optimization

2 years ago

2021 globally witnessed a total of 4.48 billion users actively using social media. The power of reach that this medium… Read More

The Anatomy Of A “Good” Post

2 years ago

If a social media professional ever came in touch with a genie, we are pretty sure that their three wishes… Read More

How To Revive Your Brand

2 years ago

"How to revive…." When you hear this statement, what’s the first solution that comes to your mind? CPR Ours too!… Read More

What You Don’t Know About Podcast Marketing

2 years ago

As of 30th May 2021, according to PwC's Global Entertainment & Media Outlook 2020 report, India is the third-largest consumer… Read More

How to Crack Moment Marketing

2 years ago

Yeh hum hai, Yeh humara social media hai, Aur yahaan moment marketing ki bauchaar ho rahi hai! Before we get… Read More

How to Tackle Festive Marketing in 2021

3 years ago

India being a land of rich heritage, variety of cultures and a whole lot of celebrations, festivals hold great importance… Read More

5 Steps to an Effective Newsletter

3 years ago

What’s an effective, personal and targeted tool that allows you to spark effective communication with your stakeholders and talk about your business and… Read More

A Brief Guide to Behavioral Data

3 years ago

“Don’t find customers for your products, find products for your customers”.Seth Godin We are all aware that data-informed marketing efforts… Read More

7 Trends that will shape the Influencer Marketing Business

3 years ago

Digital influencers are becoming an increasingly key component in the marketing media mix. The pandemic has expanded the reach and… Read More