“Don’t find customers for your products, find products for your customers”.Seth Godin We are all aware that data-informed marketing efforts… Read More
I head Digital Strategy, Analytics & Paid Media at Puretech Digital. My job offers enthusing opportunities to interact with both… Read More
It’s a little presumptuous to suggest that decision makers have digital media blind spots. But, it’s only human. We work… Read More
In the past, all of us (advertisers) have been using Google Analytics to track AdWords data. However, recently Google has… Read More
Have you ever wanted to find out which online medium has outperformed others? Google Analytics’ Multi-Channel Funnels lets you do… Read More
