Puretech is an award-winning, full-service digital agency, based in Mumbai, India. The company has over a decade’s experience helping organizations and brands more effectively use the digital medium to achieve their business goals – be it acquiring customers, adding new revenue channels or delivering a more immersive experience of the brand.
We don’t think of digital as an end in itself. For Puretech, digital technologies and tools are the means to reach desired outcomes. We are results focussed in everything we do.
Our teams don’t talk about digital first or mobile first or browser first. It’s always YOU first. So, tell us about your business challenges or objectives, and we will show you the digital way.
Puretech Digital specialises in conceptualizing and executing 360-degree digital marketing projects. It has over a decade of experience across search marketing (both organic and paid), social media marketing, content, UI/UX, and content development, all supported by web development.
Puretech helps clients in domains as diverse as banking and insurance, travel, retail and e-commerce achieve a variety of business objectives – be it driving leads, selling products and services, building customer communities, creating brand engagement or influencing opinions.
Prashant Deorah has been leading digital strategy and marketing teams almost since the advent of the Internet in India. One of the early digital entrepreneurs, Prashant’s experience runs the entire gamut of digital marketing activities – strategy lead building experiential websites, leveraging the power of search, creating communities on social, connecting with millennials through mobile and driving engagement with content.
A passionate digital evangelist and entrepreneur, Prashant has been CEO and Managing Director of Puretech Digital since 2001. He leads a young and talented team of digital strategists and marketing professionals. Together, they help hundreds of companies, individuals, brands and government agencies leverage the power of digital to achieve desirable business outcomes. Prashant leads a team of 70+ Digital Strategists that thrive on crafting delightful interactions online. What he started as a one- man show in 2001 has turned into a thriving entity.
Recognized by Digital Experts around the world, Prashant has been featured on the Top 100 Most Influential Digital Icons list by Exchange4Media as well as in Impact – Icons of India’s Digital Ecosystem. A panel speaker for IPRCCC and a thought leader in the digital field, he has also been profiled on the show CNBC Young Turks, by CNBC TV 18 and been on the judging panel for the Abby's Digital Awards.
Kamal blends his 15 years of digital marketing expertise with a strong business acumen to conduct campaigns that surpass client expectations- from strategy through execution. He has been an integral part of the digital team at Puretech for the past 12 years now- Working his way from the role of Search Specialist to his current role where he heads the Digital Marketing Wing.
An MBA, by design- his education, skills, and experience have empowered him to craft experiences that are novel and innovative yet simple and intuitive to the end user.
Kedar has been managing campaigns at Puretech since 2012 and has till date handled advertising dollars upwards of $10,00,00,000. A gap year in which he pursued an MBA, helped him appreciate and refine his biggest passion (Digital Marketing) further by enabling him to look at the larger picture of each business and thereby planning campaigns with far-reaching effects in terms of enhanced traction as well as ROI.
Kedar holds a PGPM in Marketing, Analytics & Strategy from The Great Lakes Institute of Management – Chennai and a B.E. – Information Technology from Mumbai University. In addition to being a Google AdWords Certified professional, he also has a Google Analytics Individual Qualification. He has been a true-blue digital marketer since 2010, when he began his career at a global digital agency.
Hardik works at the iconvergence of digital marketing and media planning at Puretech, ensuring utmost synergy between the two functions for his clients. He started out as a search marketing executive at Puretech 8 years ago, but still isn’t afraid to get his hands dirty at his current role as a senior digital strategist. He leads the inner workings and the behind the scenes of each and every client campaign he has ownership of- right until its successful completion. His expertise spans several sectors with a special focus on Travel, Hospitality, BFSI, Fashion, Health, IT, Real Estate, and B2B.
With a cumulative experience of 12 years in digital marketing coupled with a strong engineering background, Hardik combines his in-depth understanding of online consumer behaviour and robust technical acumen to carry out cutting-edge, viral campaigns flawlessly from start to finish.
Alpa has been working with Puretech Digital since 2012. Managing deliveries of various Social Media & ORM accounts. Started off during Orkut and Myspace days, she has adapted herself in terms of experimenting with new channels, planning, strategizing, budgeting and being abreast with the ever-changing field of social media. She is also task- and goal-oriented to accomplish all the items on the checklist.
With an MBA in Marketing and over 8+ years’ experience in Social Media and ORM, the skills set that she has acquired so far has helped her perform in meeting deadlines and working well under pressure which are two of her ardent qualities. Her skillsets have helped her acquire business and perform effectively in every project which spans across several sectors such as travel, mobile tech, automobile, banking and BFSI, compliance, entertainment, education, health care, hotel, home appliances, consulting firms, Hi-tech and mobile apps.
Gurpreet works Practice Lead – Web & Creative at Puretech. He ensures that the clients are able to project their message in the most effective way. He leads the web design & development teams and brings out the best in people by inspiring them to think and create and at the same time structuring the thought framework by using the best practices in UI / UX / Development / Technology. He started out as a designer at Puretech 15 years ago and expanded his mind with both design & technology. Veteran by experience and never say die attitude keeps the workhorse running with power. His expertise spans several sectors.
With a cumulative experience of 20 years in web and advertising industry Gurpreet has communication his forte. His motto - It’s important get the message ‘right’ before it can be made ‘bright’.