The pushy salesperson is Dead. Long live Content Marketing. There was a time when the glib-talking, pushy salesman would roll out his pitch to “convince”... continue reading.
Digital influencers are becoming an increasingly key component in the marketing media mix. The pandemic has expanded the reach and the market for influencers. Be it innovative content or creative ways to spark and maintain an engaging conversation with the consumers, influencers have been effective in helping brands achieve greater ROI. Here are the reasons why influencer marketing is not just here to stay, but will also be shaping the digital ecosystem.... continue reading.