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Tag: content marketing

ToFu, MoFu & BoFu: How to develop relationships with buyers at every stage of the sales funnel?
Introduction

ToFu, MoFu & BoFu: How to develop relationships with buyers at every stage of the sales funnel?

Posted on May 18, 2020May 18, 2020 by Kamaljit Saini

ToFu, MoFu & BoFu, three key elements of the Buying Cycle or Marketing Funnel. Presenting Lead Nurturing with the use of Content being served at the right time to move the prospect forward across the funnel.

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Steps to make your SEO content work for you
Content Strategy

Steps to make your SEO content work for you

Posted on October 7, 2019November 20, 2019 by Prashant Deorah

Great content is a magnet. A magnet that draws search engine traffic to your web properties – be it a website, a blog or an

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How To Engage Audience In “Boring” Industries With Interesting Content?
Content Strategy

How To Engage Audience In “Boring” Industries With Interesting Content?

Posted on June 14, 2015February 21, 2019 by Prashant Deorah

@Image credit: http://www.gonedigging.co.uk/ images/products/ mug-emotions-bored-3.jpg Who wouldn’t want to engage with great quality content? Everyone would. Then, why aren’t scores of companies in India utilising

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