All about how to nail the reader—hook, line, and sinker.... continue reading.
‘Is it a smart move to switch genres?’ I have contemplated over this all my professional life. From fashion and lifestyle to travel to cricket to brand writing. The answer hangs between yes and no.... continue reading.
Source: Shutterstock I thought that moving from the everyday functioning of a newsroom to a digital marketing setup would be worlds apart. In the newsroom,... continue reading.
Great content is a magnet. A magnet that draws search engine traffic to your web properties – be it a website, a blog or an... continue reading.
Content may be king, but if it’s not engaging; no one will look at it.
As content is king in the online marketing world, it’s worth noting what makes for engaging content.... continue reading.