‘Is it a smart move to switch genres?’ I have contemplated over this all my professional life. From fashion and lifestyle to travel to cricket to brand writing. The answer hangs between yes and no.
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Source: Shutterstock I thought that moving from the everyday functioning of a newsroom to a digital marketing setup would be worlds apart. In the newsroom,
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Great content is a magnet. A magnet that draws search engine traffic to your web properties – be it a website, a blog or an
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Content may be king, but if it’s not engaging; no one will look at it.
As content is king in the online marketing world, it’s worth noting what makes for engaging content.
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@Image credit: http://www.gonedigging.co.uk/ images/products/ mug-emotions-bored-3.jpg Who wouldn’t want to engage with great quality content? Everyone would. Then, why aren’t scores of companies in India utilising
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