I head Digital Strategy, Analytics & Paid Media at Puretech Digital. My job offers enthusing opportunities to interact with both B2B and B2C companies. During my interactions, I’ve often noticed that most professionals aren’t supported by an accurate assessment of their brand’s digital status.
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If you are already doing Facebook Ads, you know results do not come easily. With over 6 million advertisers on the platform, the competition is
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Smart Display campaigns are a convenient solution to handling the various tasks accompanying a standard display campaign. Using 3 optimization technologies, namely Automated Bidding, Automated
... continue reading.In my last post, we talked about how the new Flexible Conversion Counting does not solve the age old problem of trusting View Through conversions
... continue reading.Flexible Conversion Counting – Has anything really changed? How can you associate a value to view-through conversions? AdWords has been re-inventing itself year after year
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