I head Digital Strategy, Analytics & Paid Media at Puretech Digital. My job offers enthusing opportunities to interact with both B2B and B2C companies. During my interactions, I’ve often noticed that most professionals aren’t supported by an accurate assessment of their brand’s digital status.
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Design thinking is all the rage at the moment. How can you use it to improve your digital marketing?
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The more I get into the depth of consumer behaviour and their digital footprint, the stronger gets my belief about the end of ‘Funnel Marketing’.
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Organizations are on the look out for the peg that will set them apart, and the expertise to call themselves the real kings of digital
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@ Image credit: http://cdn.alleywatch.com/wp-content/uploads/2013/04/Brand-Cloud.jpg Most SMEs in India have their own website. But, SMEs, seeking cost-effective ways to reach their target audience, do not consider
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