Objective
Direct current policyholders to address their queries via NEO - HDFC Life Cares' existing bot on Twitter.
Creative Idea
We created a persona for NEO - a wise & quirky penguin, who is a close friend of the Twitter bird. By highlighting the issues people face in a call centre conversation, we urged the TG to reach #AnytimeNEO.
Objective
Spark an urge to avail a Personal Loan from Fullerton India for the occasion of Raksha Bandhan.
Creative Idea
Through multiple fun and not-so-fun sibling scenarios, we developed a nostalgia-inducing #TellYourStory contest campaign on Facebook. This activity drove enquiries and increased engagement.
Objective
To create awareness and drive downloads for Karvy Private Wealth's annual India Wealth Report.
Creative Idea
We developed a compelling set of multichannel ads, leading the TG to a microsite where we collected a database of email ids in exchange for Karvy’s insightful India Wealth Report 2018.
Objective
Introduce Second Nature as a healthy and nutritious addition in an average Indian family's diet.
Creative Idea
The idea to #Embrace Second Nature highlighted a city-dwellers need to experience nature. Our communication consisted of healthy living, benefits of fruits, the cold extraction process and fruit puns.
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