The Real King Of “Digital Media” Revealed in First Nth Drift

June 16th, 2015

Organizations are on the look out for the peg that will set them apart, and the expertise to call themselves the real kings of digital media. And the number of players vying for this keep increasing as the playing field expands. Whether it be Search Engine Optimization or Social Media, all digital media experts battle to lay their claim to the kingdom.

real king of social media

@Images credit:

So, which one can truly lay a claim?

While there may be many opinions answering this question, the fact still remains that digital media success for any department is not easy. It takes more than just effort, hard work and strategy. Exhaustive online information on the topic is not enough for digital media success anymore.

This fact was aptly outlined and showcased in Puretech’s freshly minted Nth drift initiative. While knowledge advancement events are not new at Puretech Digital, this first Nth Drift was special. What set it apart was the fact that it highlighted the qualites that the true king of digital media will bring to bear.


Amidst new insights and entertainment, Nth Drift kept refocusing on the way perspective mattered, as a way to bring digital media success for our clients. Check out some success stories that Puretech brings to the table:

Puretech Digital Social Media Success Case Study

Take a look at any social media campaign. Do you find yourself wondering about social media’s return on the investment made by the client? Our clients don’t have those questions to deal with, though, when they can experience concrete lead generation through a campaign.

puretech social media campaign case study

Do you hesitate to invest in a search engine marketing campaign? You won’t feel that way, though, if you were to get 39% year-on-year growth in number of leads. And definitely not have those uncertainties pop up when you can get 65% more leads with a 2 month SEM campaign. Through their examples, our presenters clearly explained how “perspective” made all the difference in their execution. Be it the apt timing that went into planning and executing SEM campaigns or actionable Social media campaigns, it all came down to a result-driven perspective. Would you like to hear about that, and how you can get your hands on some of that?

You know where to find us.

But, Nth Drift had so much more to offer. We learnt about fine-tuning client servicing through games. Having a veteran of the field walking us through this, with humorous anecdotes, made the process both insightful and entertaining.

puretech digital - first nth drift event

puretech digital - first nth drift event

Two veterans take to the field, showcasing the daily battle that is client servicing.

while the insights were useful, fun-based learning helped us focus on re-learning and revamping fundamentals and absorb client-servicing perspectives that our experts bring to bear. The games, chats, quizzes and more all help to enhancing our skills and expertise. Along with a recoded way of doing business, we have successful professionals standing by us to lead the way.

Getting business, and placating clients, are just one aspect of how we make for smooth sailing. Core competance with the Internet, and its myrid levels of updates and changes, are a key point that keeps us on top of the ball game. Take a look at a slide below:

puretech digital social media case study

This slide added titbits to ensure more SEO-friendly website development from the start. But that’s just one aspect. Wouldn’t an “SEO” perspective offer a better website to our clients?

puretech first nth drift event

puretech first nth drift event

puretech first nth drift event

puretech digital - first nth drift event

puretech first nth drift event

puretech digital - first nth drift event

puretech First nth drift evenT

CAPTION: Expertise needs no introduction, only a platform on which to shine.

Be it examples tools or ideas, our presenters are in sync with our clients thoughts well enough to offer all support that can be needed. All that, though, comes down to working as professionals and as a team with the right insights to form a strong foundation that ensure results get taken to the next level. Isn’t that why, our teams receive such tremendous accolades from our clients?

puretech digital client testimonials for SEO, SEM, Social Media Campaigns

These testimonials illustrate one vital point. That the “Right perspective works.”

Amidst all the online clutter, a client-driven perspective with clear and concise take-aways help you, as a digital agency, stand apart on both search engines and social media. The profitability of our digital media services, proven through validated results, lie in implementing perspective across channels. This valuable take-away is what helped the first edition of the Nth Drift set the stage. Successive editions of this property will continue to draw attention to other factors that need to be taken into consideration to ensure a well-rounded success story.

With a host of our own, Puretech Digital continues to uphold the promise of delivering effective, timely and holistic solutions.

How To Engage Audience In “Boring” Industries With Interesting Content?

June 14th, 2015

the digibuzz engage audeince

@Image credit:

Who wouldn’t want to engage with great quality content? Everyone would. Then, why aren’t scores of companies in India utilising content marketing? Well-funded yet inactive business leaders are not too subtle when they share out loud that content marketing is NOT suitable for “boring industries” such as theirs. As a digital marketing company, we work with several “boring” companies. So, we can say that they couldn’t be further from the truth.

Several companies from not-so-interesting industries are creating a significant online presence, with content marketing. In fact, these industries have a great opportunity. Take a quick look at some industries with a “hit” formula for content marketing.

the digibuzz content marketing

Being boring didn’t stop them. Why should it stop you? Every sceptic, doubter, disbeliever and scorner in the audience, can trust me when I say;

“Content marketing works for every industry, if you can make it work.” Or, as Jay Baer would say;

the digibuzz content marketing

@Image credit:

Interesting and boring businesses struggle in their content marketing efforts every day for 3 simple reasons.

the digibuzz content marketing3

But, if you are willing to make digital marketing strategy work, you can. …

Put your customers first.

the digibuzz customer first

@Image credit:

This is not a new principle. But, marketers cannot overemphasize it. Do you know what information your target audience want from your industry? What are they reading online? What kind of insights they can really use? What are their problems while buying your products? What are their primary concerns that drive them away from you? Where do they look while making decisions?

Without any “real” understanding, uploading the content won’t have any impact on clients’ or your bottom line. But, invest buyer persona. Let it drive your organization where your TA is. Here is where most organizations need to be. Communicate to people who want to know more and who can make the difference to your bottom line.

Talk about what matters:

the digibuzz content strategy

@Image credit:

Have you chosen a right group of people? Do you know their problems that you can solve? Be it blog post, product or an innovative idea, communicate to help. We all need a helping hand. That is a first person we consider while making decisions. So, choose right platform, topics, and strategies.

Create to engage.

the digibuzz content marketing strategy

The same information can be a long and “boring” blog post or a fascinating presentation. So, when you talk about your brand, be bold, engaging and interesting. Load it with human emotions and make it work for your brand. Doesn’t a success story sound better than a case study? An infographic works better than a surgery report.

Do you know how to combine it all in a single content marketing effort?

puretech the digibuzz content marketing strategy

Look at American Express open forum. They selected a right niche; frequent business generators; SMEs. To solve their problems, they built a forum. This forum facilitates “human” and visually stimulating content for their audience.

Doesn’t it come down to knowing the niche, approach and connecting through your content? So, how do you apply it to you field? Here are some actionable tips.

 Scope LinkedIn groups, blog search, twitter, Quora message boards and forums. Find out what people are actually talking about your industry? Who are talking? What do they need to know?
 Identify the real buyer persona you actually need to connect with. You should know who you are talking to, their level of knowledge and experience. Then, you can say something smart and effective about your brand.
 Create real “human” stories out of your case studies. Create e-books, videos, and other educational content. Spice it up with images, memes, infographics and more. Focus on creating evergreen content for your customers.

Would you like to know more about the process of creating buyer persona or selecting a content marketing plan? Would you some examples you like to share? You know where to find us.

How SMEs In India Can Use Online Brand Building?

May 11th, 2015

Online brand building

@ Image credit:

Most SMEs in India have their own website. But, SMEs, seeking cost-effective ways to reach their target audience, do not consider online brand building options. Several obstacles obstruct the pathway of SMEs. The most common hurdles are:

  • Restricted budget
  • Insufficient information about opportunities
  • Uncertainty of ROI
  • Lack of established benchmarks

But, if an SME approaches a digital marketing company, it is possible to avail unprecedented success for 4 reasons.

  • Digital media is a vast pool of target audience.
  • Digital media is known for its analytics system for business intelligence.
  • Digital media is more affordable channel than ATL traditional media, for example, print ads, TVC, banners.
  • As a great equalizer, digital media presents an equal opportunity to different brands.

So, any SME in India can consider the following plan for a successful online brand building.

1. Commit:

Several SME decision makers want to just test the waters when it comes to digital media marketing. If that is your current plan of action, copy Eric Ries. If online media seems like a right channel of communication, you need to commit wholeheartedly.

Online brand building

  • Invest in creating brand positioning, personality, architecture, and brand identity before even considering a logo or a website font. Your brand’s story is a wonderful way to engage people. This is what separates MNCs from SMEs. So, make the due effort to set yourself apart from the start with the right foundation. With an emotional story create a bond with your target audience. Though, it may not seem applicable to every brand, but, it can be done through several details. So, how had your organization originated? What are your leaders passionate about? How do your customers experience your brand? How do your employees feel about your organization? These emotions create a bond. It leads a stronger connection and an additional reason to buy from you.
  • Select channels well. Most SMEs do not focus on making right choices. You will need to choose the following very carefully.

o preferred mode of digital communication: desktop, tablet or smartphone
o channel of communications: paid, rented, owned
o social media platforms

Select these details well to reach your target audience.

  • Communicate a specific message. Most SMEs cannot take a position of an MNC. But, a business owner can become an expert on a subject. An organization can become a user-friendly ally. A consistent and valuable message can go a long way in winning hearts and minds of brand advocates. These brand advocates and influencers can do much more than communication through paid channels.

2. Act:

Are you ready to become an expert in your chosen field? Be it brand advocates or lead generation, it takes time. Selected members of your online brand building team will need to take a consistent action, including you. So, here are few actionable tips that will maintain the rising graph of your brand building efforts.

  • Set specific objectives for a stipulated period of time. Don’t shy away from understanding what to expect in terms of ROI.
  • Reasonable and pragmatic objectives will identify the KPIs you need to monitor. Include the web analytics, social media listening into the set of responsibilities.
  • Include few of the crucial online branding elements to communicate the care and understanding:

o Online customer care system
o Invite employees, buyers and associates to share their opinion, which becomes the online content.
o Engage your employees and other communication to create a brand-consistent communication.

take action

@ Image credit:

3. Follow through:

online brand building

@ Image credit:

That’s why; following through on your online brand building is just as important. So, monitor social media and other channels holistically. Then your online brand building efforts can be tweaked or altered as necessary. Though, this phase does not imply discontinuation of the action plan, it gives a lot of space for raising and resolving valid questions. Here are some examples:

  • Why do few pages have a high exit rate? What can be done to lower it?
  • What is the current conversion rate of landing pages? What can be done to improve it?
  • Which external channels are performing better than others? Why?
  • What do the online customers like most about the service or product?
  • What do your online customers like and dislike about the brand?
  • Will your online customers recommend your brand to others?

Successful changes in this phase are a cornerstone for online media success for SMEs in India. This transition cannot be completed without making the necessary adjustments in online brand communication.

This article does not resolve all queries about transitioning from offline to online. But, if you are keen to make it, you know where to find us.

Stop Making Terrible “Online Media” Decisions!

May 5th, 2015

Some professionals had to incorporate online media into their decision-making portfolio with changing times. Others specialized in it with a right combination of foresight and effort. Either way leaders have to make “digital media” related decisions. It is a cornerstone of several successful business ventures in India today. For the uninitiated, it might be a lack of understanding of digital media. Experts and devout can go wrong too. So, we want to present few crucial pointers to help you avoid it.

Success failure

@Image credit:

Most of us know that real life decisions are not as simple as the image above. Digital media decisions, like most others, are complex, multi-faceted and hard. But, it is non-optional to incorporate proven “online” success principles into your decisions. So, check rear-view mirror for these principles while making crucial digital media decisions.

# 1 – Complex is out.

Be it web development, content, informational architecture, or usability, the first core principle of success in online business is – “Simplicity” for the users.

Simplicity is the ultimate sophistication
@Image Credit:

Simplicity leads to clarity, then to a better implementation. Most readers hesitate to take this principle on face value. Experience and knowledge tend to highlight the complexity of decisions. But, drive your efforts to simplify online business so even first-time visitors understand it. It does not imply that you have to dumb it down. You have to remain easy and user-friendly for every last visitor to your website. Here are examples of how smart businesses are doing it.

1. Google: Google is a king of simplicity. But, it isn’t limited to search engine and SERP. It extends to every aspect of their brand user experience and communication. Blog, email, new products, and ventures are driven by it.

2. Bromium: Several brands, operating in B2B marketplace do not hesitate to simplify products and websites. It works well because the communication is clear enough for interested visitors to get it easily. If you circumvent oversimplification, every B2C strategy will work productively enough. Take a look at Birst, Brandwatch landing page, and Egencia website.

There are enough examples of rocking and simple B2B websites that are doing financially well.

But, remember, Simple ≠ Easy. So you have your work cut out for you.

#2 – Information is core.

Digital media has a significant edge over the traditional media. You have an enormous amount of information available about your website, customers and more. Disregarding it is the biggest mistake. So, vital online business decisions must have a strong foundation of information.

For example;

Digital Media

Each of these resources offers tangible information. It can be used as a foundation for crucial business decisions. Though instinct plays a role in decision-making, most businessmen cannot afford to be blindsided by lack or delay of information.

So, most departments must stay updated with the latest research in cross-departmental topics too. For example, ancient research on “F-Shaped Pattern” for reading content cannot be buried into writer’s portfolio. Web developers and designers must know it well to present smart options. The Halo Effect is not some random psychological detail. It is a useful source of information in hands of a right UX designers and leaders. So, let the information become the foundation of every big move, at every level.

#3 – What’s in it for me?

This is an ancient marketing mantra. But, “WIIFM” remains a useful way to make sense of today’s chaotic world. Answer this one question for your visitors honestly and interestingly and you have a quickest route to a higher conversion rate. What does that mean? Blog posts cannot be a medium for promotions only. Social media optimization does not have to be disconnected from company goals. Case studies cannot be gloating space either. So, does your decision create a more empathetic answer to this age-old question? Does it make your website more relatable? Does the new social advertising campaign respond well to this inner urge?

what is in it for me
@Image credit:

Create a culture of adhering to these principles for your digital media decisions. Be it social media or responsive web design; think beyond the hottest and the latest. Step into a realm of these principles for every short term and long term decision. At least, use it as a checklist before you sign off on it. Take a close look at several social media disasters and you will understand that empathy is not an option. It is the “only” way to go. So, relate and answer customer’s deepest questions to earn the trust.

How do you take the “online media” decisions? Share with us in the comments section. We would love to hear about your process too.

Busy Entrepreneur’s Guide for Efficient Social Media Management

April 13th, 2015

Busy Entrepreneur’s Guide for Efficient Social Media Management

@Image Credit:

Several entrepreneurs seek to optimise their social media presence. This effective and free tool is accessible and appealing to your buyers. So, this channel to reach, promote, and interact can have huge impact on your sales. The best track to successful campaign is to hire a social media marketing agency. Agreeably, it sounds self- flagellant. But, I have seen the difference it can make. A team of designer, developer, social media analyst and social media manager can reshape your entire social media presence. But, if you are not ready, don’t worry. Here is an efficient way to manage your social media presence successfully.

Social Media Management

Get a social media audit and strategy.
Before jump-starting this adventure, a businessman must take due caution. Every entrepreneur uses a similar concoction for any successful venture. Figure out where you are and where you want to go. Audit and goal setting are a right starting point for any pursuit, right?

Social Media Audit
You can use this template for social media audit. This is an easier one, which most non-social media marketers and entrepreneurs can use independently. This exercise will assist you have a realistic understanding of your current social media presence. So, how does the SWOT analysis look like?

Social Media Strategy
Use this template to chart out our social media goals and action plan. But, here are the crucial bullet points for quick scanning readers.

@Image Credit:


  • Right platform: Every platform is not for you.
  • Social media objective: Select the best way to optimise these platforms.
  • Positioning: You have to be unique.
  • Tone of voice: Talk to them only.
  • Set:

  • Measurable goal for each platform
  • Frequency of posting
  • Right call to action
  • Crucial metrics
  • Social media policy
  • Implement the social media strategy.

    Once you have this strategy in place, you can limit your social media activities to day-to-day management. Most entrepreneurs do not include social advertising into initial social media marketing strategy. The game plan revolves around evaluating its potential for the particular organization in particular market. But, Facebook marketing or LinkedIn marketing can be useful strategy if you have necessary funds and creative resources. So, here are few tips to simplify the everyday social media tasks.

  • Maintain a social media calendar. Here is the template. It is an easy way to stay updated.
  • Use time-efficient social media tools. These tools will complete a chunk of the tasks without personal attention.
  • Plan and organize daily tasks. There are a lot of decisions and tasks. You cannot do it at a last minute for the best effect. Use these smart tips to manage them effectively.
  • Spend a select time every day. Devote a chosen part of your daily time to social media. This will simplify execution.
  • Track your social media performance.

    Using social media analytics is an inseparable part of the social media management. It will be non-negotiable if you launch a social advertising campaign with Facebook advertising or Sponsored tweets. So, use social media monitoring tools after a select duration to keep an eye on the progress towards the predetermined goals. You need to listen to your target audience well in order to respond effectively.

    A crucial part of any brand’s social media performance is “mistakes”. You can’t avoid all of them. But, you can be smart and avoid the typical mistakes. Then, you will learn the valuable lessons and use these mistakes as stepping stones rather than regrets.

    If you set right tools in place, you can manage the daily tasks within 1 or 2 hours of the day. This is an efficient way to manage your social media presence within limited resources.
    Do you intend to leverage your social media presence for lead generation and sales? Consult a digital marketing agency with a pay for performance billing system. It can lower your expenses and avail an efficient social media campaign. All the best!