Media Insights / In The News

Himanshu Arora, Co-Founder, Social Panga comments, Digital for Bharat, is where the next set of spends going to come and the festive season elevates the spend to the next level.”.

Abhijeet Patil, Associate Vice President - HR & Business, Puretech Digital Puretech Digital, a leading digital agency, has appointed Abhijeet Patil as Associate Vice President of HR & Business.

Communicate with a tone and language that resonates with your brand and avoid the masked personality to the maximum, says Deorah

In the physical realm brands are “products” or “services”, but in the mental/emotional domain of the prospect, they are a set of attributes that align to consumer needs. So, while a Four ...

The branded content vertical called RevUp will be led by Aastha Beecham

Prashant Deorah, CEO, Puretech Digital, writes the root of the digital transformation is the ability of marketers to accurately know where the potential customer is in the sales funnel.

With Kedar Kulkarni & Hardik Shah as the new VP’s for Puretech Digital will aim at bolstering the agency’s future growth strategy

The agency will focus on strategising for creative content and amplifying the brand’s social media presence across all the social media platforms.

After two years of suspension due to the pandemic, the Return of Goafest invoked feelings of eager anticipation, hopeful announcement, wary postponement, and Action!

As more and more organisations are adopting a WFH model, allowing remote working to become the new norm, there is a radical shift towards virtual learning.

As part of the mandate, Puretech will be driving e-commerce revenue for Vijay Sales from Search Engine Optimisation to Digital Content.

"Brands, when working with a celebrity, are buying into their voice, their opinions", More in the E4M story where our CEO, Prashant Deorah shares his thoughts.

As part of its search marketing mandate, Puretech will provide Spartan with creative and content support.

Design thinking is all the rage at the moment. Prashant Deorah, MD & CEO, Puretech Digital, decodes how brands can use it to improve their digital marketing strategy.

Prashant Deorah shares the simple rules that add muscle to SEO content development. Great content is a magnet. A magnet that draws traffic to your web properties.

Puretech Digital has made some senior level management changes. Effective April 2019, Kamaljit Saini has been elevated to Sr. Vice President: Digital Marketing.

Puretech Digital is continuing to build on its on-going success by winning mandate for a new client – Brand Factory. The account was won following a multi-agency pitch.

The general idea when talking about Gen Z though is that it’s the first generation born into a world where the Internet is an integral part of life.

Highly-placed sources have shared with ETBE that the digital amplification campaign for the merger will be executed by digital-marketing agency-Puretech Digital.

Social media & content marketing are important aspects of any inbound marketing strategy. It can be difficult to achieve business-related results with mere content.