‘Is it a smart move to switch genres?’ I have contemplated over this all my professional life. From fashion and lifestyle to travel to cricket to brand writing. The answer hangs between yes and no.... continue reading.
I head Digital Strategy, Analytics & Paid Media at Puretech Digital. My job offers enthusing opportunities to interact with both B2B and B2C companies. During my interactions, I’ve often noticed that most professionals aren’t supported by an accurate assessment of their brand’s digital status.... continue reading.