Written by dummy | Apr 4, 2025 12:02:44 PM
OBJECTIVES
- Transitioning user acquisition from web to app ecosystem.
- Upgrading app tracking from Firebase to Appsflyer.
- Targeting premium subscription audiences.
- Aiming for D7 retention above 15%
PURETECH DIGITAL'S EDGE
- Integrated WebEngage with Appsflyer to segment audiences by intent.
- Utilized WebEngage connectors and journeys to promote subscription purchases via push notifications, emails, WhatsApp, etc.
- Exported WebEngage user segments to Facebook for personalized creative to boost conversions.
- Leveraged upper funnel events on Google UAC and retargeted through Google Ads for subscription conversions.
- Implemented affiliate marketing with CPS and retention payouts.
- Applied budget and bid waterfalling on Apple Search Ads (ASA).