---
title: How a Leading News Publisher Increased MAUs By 157%​ In 10 Months
description: Lorem Ipsum
image: https://www.puretech.com/hubfs/mar-img5.jpg
---

- Marketing Automation

# How a Leading News Publisher Increased MAUs By 157%​ In 10 Months

### OBJECTIVES

- Transitioning user acquisition from web to app ecosystem.
- Upgrading app tracking from Firebase to Appsflyer.
- Targeting premium subscription audiences.
- Aiming for D7 retention above 15%

### PURETECH DIGITAL'S EDGE

- Integrated WebEngage with Appsflyer to segment audiences by intent.
- Utilized WebEngage connectors and journeys to promote subscription purchases via push notifications, emails, WhatsApp, etc.
- Exported WebEngage user segments to Facebook for personalized creative to boost conversions.
- Leveraged upper funnel events on Google UAC and retargeted through Google Ads for subscription conversions.
- Implemented affiliate marketing with CPS and retention payouts.
- Applied budget and bid waterfalling on Apple Search Ads (ASA).

0

 %

#### Increase In MAUs

0

 %

#### Increase In paid subscriptions

0

 %

#### Increase In signups

0

 %

#### Increase in cost per download

[![](https://www.puretech.com/hubfs/1-Blog%20Hero%20Banner.webp)](https://www.puretech.com/case-studies/leading-ott-aggregator-achieved-49-stickiness-through-its-app-campaign)

[Previous](https://www.puretech.com/case-studies/leading-ott-aggregator-achieved-49-stickiness-through-its-app-campaign)

#### [Leading OTT Aggregator Achieved 49% Stickiness Through It's App Campaign​](https://www.puretech.com/case-studies/leading-ott-aggregator-achieved-49-stickiness-through-its-app-campaign)

[![](https://www.puretech.com/hubfs/Untitled-2.webp)](https://www.puretech.com/case-studies/hexafun-d2c-e-commerce)

[Next](https://www.puretech.com/case-studies/hexafun-d2c-e-commerce)

#### [Hexafun - D2C & e-Commerce​](https://www.puretech.com/case-studies/hexafun-d2c-e-commerce)

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