How we partnered with 100+ influencers for the biggest private bank in India​

OBJECTIVES

To increase awareness about HDFC Bank Festive Treats, and their newly launched HDFC Bank XpressWay platform.

PURETECH DIGITAL'S EDGE

• We developed unique asset that integrates PayZapp into daily life.
• Amplified RTBs using effective two-way communication leveraging Bollywood celeb's reach and persona to target the right TG.
• Built brand advocacy, partnered with KOL from different genres like fintech, start-ups, entrepreneurs, etc to push RTBs.