---
title: Hexafun - D2C & e-Commerce​
description: Lorem Ipsum
image: https://www.puretech.com/hubfs/Untitled-2.webp
---

- Marketing Automation

# Hexafun - D2C & e-Commerce​

### INTRODUCTION

Hexafun is a Sustainable Clothing Accessories Brand that Sells Custom Handkerchief, Socks and other accessories for Personal Use and Gifting.

### CHALLENGE

As a Bootstrapped Start-Up for a very niche category, the brand had a negative ROAS on Paid Remarketing Campaigns. Automation through Shopify Apps was an unexplored opportunity to get incremental Revenue and activate engaged users and customers

### SOLUTION

To Drive Revenue and Grow the PII Database we used the following Approach

1. On-Site Gamification – Collected Emails and Phone Numbers by Gamifying Lead Form
2. Sale and Event Based Broadcasts – Segments Created on User Age were sent promotional/sale communication WhatsApp messages
3. Welcome Journey – People who have Registered enter a journey with sequential communication promoting top categories (Socks and Stoles) and finally ending the journey by giving an additional discount
4. Acknowledgement & Cross-Sell – 12 Hours After a Purchase, Segments were created based on Category from which the segment purchased and were cross-sold at aggressive discounts with code expiry
5. Abandoned Cart and Product View – Targeting Cart and Product Abandoners

### RESULTS (between Sep’22 & Oct’22)

INR 120k in Automation Revenue Increase in Subscriber Base by 440% from 1.2k to 6.5k

0

 %

#### ROI from Email and WhatsApp Journeys and Campaigns​

[![](https://www.puretech.com/hubfs/mar-img5.jpg)](https://www.puretech.com/case-studies/leading-ott-aggregator-achieved-49-stickiness-through-its-app-campaign-0)

[Previous](https://www.puretech.com/case-studies/leading-ott-aggregator-achieved-49-stickiness-through-its-app-campaign-0)

#### [How a Leading News Publisher Increased MAUs By 157%​ In 10 Months](https://www.puretech.com/case-studies/leading-ott-aggregator-achieved-49-stickiness-through-its-app-campaign-0)

## Skyrocket your **growth potential.**

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