Hexafun - D2C & e-Commerce​

INTRODUCTION

Hexafun is a Sustainable Clothing Accessories Brand that Sells Custom Handkerchief, Socks and other accessories for Personal Use and Gifting.

CHALLENGE

As a Bootstrapped Start-Up for a very niche category, the brand had a negative ROAS on Paid Remarketing Campaigns. Automation through Shopify Apps was an unexplored opportunity to get incremental Revenue and activate engaged users and customers

SOLUTION

To Drive Revenue and Grow the PII Database we used the following Approach

1. On-Site Gamification – Collected Emails and Phone Numbers by Gamifying Lead Form
2. Sale and Event Based Broadcasts – Segments Created on User Age were sent promotional/sale communication WhatsApp messages
3. Welcome Journey – People who have Registered enter a journey with sequential communication promoting top categories (Socks and Stoles) and finally ending the journey by giving an additional discount
4. Acknowledgement & Cross-Sell – 12 Hours After a Purchase, Segments were created based on Category from which the segment purchased and were cross-sold at aggressive discounts with code expiry
5. Abandoned Cart and Product View – Targeting Cart and Product Abandoners

RESULTS (between Sep’22 & Oct’22)

INR 120k in Automation Revenue Increase in Subscriber Base by 440% from 1.2k to 6.5k