Second Largest Government Bank Promoted Their Opulence Debit Card​

OBJECTIVES

• Showcase the Opulence card's wide-ranging benefits.
• Highlight its global privileges for international appeal.
• Target affluent individuals influenced by social media.
• Promote the card as an enhancer of luxurious lifestyles.

PURETECH DIGITAL'S EDGE

• Partnered with elite influencers to boost the Card's prestige.
• Used striking visuals and music to highlight its luxury.
• Told compelling stories to connect with users and showcase the card.
• Engaged influential Indian voices in the USA and Europe to match the global appeal.