OBJECTIVES
To make the audience aware of the hassle-free and speedy loan approval digital offering create by Bank of Baroda.
PURETECH DIGITAL'S EDGE
- A mascot created in 3D software was introduced to the media mix as an engaging element. The animated character became a hook to generate curiosity and interest.
- By leveraging Hinglish, we aim to connect more deeply with our target market, making our content more accessible and appealing to a wider audience
- We identified relatable instances to create engaging storylines, ensuring our content resonates deeply with the target audience. This approach enhances emotional connection and drives greater engagement with our campaigns.