OBJECTIVE
Position VSI as a desired brand. Drive footfall for the launch weekend and increase recall and authenticity for the brand.
BEST CAMPAIGNS
#VSLovesIndia- Both Store launch
#RealLove- Mother’s Day campaign with a sweepstakes
#SAS- Semi Annual Sale in June
PURETECH DIGITAL'S EDGE
- Leveraged Indian festivals for sweepstakes, using Instagram's pin to profile feature for higher participation.
- Built anticipation for Mumbai & Delhi store launches through User Generated Content, driving foot traffic.
- Engaged queuing customers with activities during launch days, capturing video bytes for promotional content.
- Focused on continuous interaction, particularly during store and product launches, to sustain customer engagement.
- Implemented line engagement strategies to keep customers occupied outside the store during launch events.