---
title: Puretech Partners with Victoria's Secret to Launch their Luxurious Lingerie and Cosmetic Collection Online ​ in India​
description: Lorem Ipsum
---

[Case Studies ](https://www.puretech.com/case-studies)

# [Puretech Partners with Victoria's Secret to Launch their Luxurious Lingerie and Cosmetic Collection Online ​ in India​](https://www.puretech.com/case-studies/puretech-partners-with-victorias-secret-to-launch-their-luxurious-lingerie-and-cosmetic-collection-online-in-india)

 Written by [dummy](https://www.puretech.com/case-studies/author/dummy) | Apr 4, 2025 11:18:46 AM

### OBJECTIVE

Position VSI as a desired brand. Drive footfall for the launch weekend and increase recall and authenticity for the brand.

### BEST CAMPAIGNS

#VSLovesIndia- Both Store launch

#RealLove- Mother’s Day campaign with a sweepstakes

#SAS- Semi Annual Sale in June

### PURETECH DIGITAL'S EDGE

- Leveraged Indian festivals for sweepstakes, using Instagram's pin to profile feature for higher participation.
- Built anticipation for Mumbai & Delhi store launches through User Generated Content, driving foot traffic.
- Engaged queuing customers with activities during launch days, capturing video bytes for promotional content.
- Focused on continuous interaction, particularly during store and product launches, to sustain customer engagement.
- Implemented line engagement strategies to keep customers occupied outside the store during launch events.

[View full post](https://www.puretech.com/case-studies/puretech-partners-with-victorias-secret-to-launch-their-luxurious-lingerie-and-cosmetic-collection-online-in-india)

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