---
title: Puretech Partners with GAS Jeans to launch a new innovative denim​
description: Lorem Ipsum
image: https://www.puretech.com/hubfs/Untitled-1.webp
---

- Performance Marketing

# Puretech Partners with GAS Jeans to launch a new innovative denim​

### OBJECTIVES

Launch "Hyjeans," the world's first anti-microbial denim line, to boost brand recall and product awareness.​

GAS Jeans introduced Hyjeans during India's first COVID-19 unlock to drive product sales.​

Programmatic - Hybrid & Times Internet​

### PURETECH DIGITAL'S EDGE​

- Utilized multiple channel to drive brand awareness for Hyjeans; a new anti-bacterial denim that was launched during covid.
- We made use of an interactive banner that showcased different accessories - like a wallet, sunglasses, a watch, car keys and a pair of jeans.
- Interactive banner allowed viewers to explore microbes on various surfaces of accessories, highlighting Hyjeans as microbe-free.
- Implemented Parallax Ads for engaging scroll-based interactions targeting below-the-fold inventory
- Leveraged interactive elements to engage and entice viewers, promoting Hyjeans effectively.​

0

 M+​

#### Ad Impressions​

0

 M+​

#### Reach on Meta​

0

 %​

#### Microsite to site redirections​​

0

 %​

#### CTR on Meta performance campaign​

[![](https://www.puretech.com/hubfs/Firefly%20indian%20woman%20looking%20at%20the%20camera%20through%20a%20magnifying%20glass.%2016748.webp)](https://www.puretech.com/case-studies/leading-fertility-clinic-increased-its-test-bookings-by-over-100)

[Previous](https://www.puretech.com/case-studies/leading-fertility-clinic-increased-its-test-bookings-by-over-100)

#### [Leading Fertility Clinic Increased Its Test Bookings By Over 100%​](https://www.puretech.com/case-studies/leading-fertility-clinic-increased-its-test-bookings-by-over-100)

[![](https://www.puretech.com/hubfs/K-93-pom-4756.webp)](https://www.puretech.com/case-studies/finest-bakery-chain-of-india-scaled-its-revenue-with-the-help-of-roas-and-conversion-rate-optimizations)

[Next](https://www.puretech.com/case-studies/finest-bakery-chain-of-india-scaled-its-revenue-with-the-help-of-roas-and-conversion-rate-optimizations)

#### [Finest Bakery Chain of India Scaled Its Revenue With The Help of RoAS and Conversion Rate Optimizations​​](https://www.puretech.com/case-studies/finest-bakery-chain-of-india-scaled-its-revenue-with-the-help-of-roas-and-conversion-rate-optimizations)

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