---
title: Leading OTT Aggregator Achieved 49% Stickiness Through It's App Campaign​
description: Lorem Ipsum
image: https://www.puretech.com/hubfs/1-Blog%20Hero%20Banner.webp
---

- Marketing Automation

# Leading OTT Aggregator Achieved 49% Stickiness Through It's App Campaign​

### OBJECTIVES

The objective of the campaigns was to acquire high quality users on App. We measured the quality of the user through retention KPIs like:

-Open Rate

-Uninstall Rate

-Stickiness (DAU/MAU)

### PURETECH DIGITAL'S EDGE

- Created and classified multiple events using a funnel approach. Imported tracked events from Appsflyer to Google Ads.
- Strategically created campaigns based on funnel stages:
- Automate a series of onboarding and re-engagement emails to keep users engaged.
- Tactical event creation improved churn rate, open rate, and retention for paid acquisitions.
- Use targeted messages within the app to guide users, offer tips, or promote new features.
- This strategy also facilitated remarketing to audiences who hadn't completed specific events, using tailored communication in ACE campaigns.

0

 %

#### Improvement in Stickiness

0

 %

#### Growth in Open Rate

0

 %

#### Fall in Uninstall Rate

[![](https://www.puretech.com/hubfs/Firefly%20profile%20shot%20of%20a%20young%20indian%20man%20formally%20dressed%20in%20a%20coat%2c%20holding%20cofee%20mug%20in%20left%20han%20(1).webp)](https://www.puretech.com/case-studies/partnered-with-an-asset-management-company-to-launch-their-upcoming-nfo)

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#### [Partnered With An Asset Management Company To Launch Their Upcoming NFO​](https://www.puretech.com/case-studies/partnered-with-an-asset-management-company-to-launch-their-upcoming-nfo)

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#### [How a Leading News Publisher Increased MAUs By 157%​ In 10 Months](https://www.puretech.com/case-studies/leading-ott-aggregator-achieved-49-stickiness-through-its-app-campaign-0)

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