OBJECTIVE
Implement Google Analytics 4 (GA4) to enhance data tracking and analysis capabilities, enabling deeper insights into user behaviour and website performance.
PURETECH DIGITAL'S EDGE
- Leveraged GA4 data to identify and track key events denoting user interest or action.
- Analyzed user behaviour to optimize user journey, content, creatives, layouts and calls to actions.
- Implemented events, schemas, data layers and unified nomenclature to make consumer understanding easier.
- Analyzed channel and campaign performance to identify top performing channels as per revenue generated.
- Custom dashboards and behaviour funnels offered valuable insights, aiding Indira IVF in optimizing online marketing.