---
title: How we partnered with 100+ influencers for the biggest private bank in India​
description: Lorem Ipsum
---

[Case Studies ](https://www.puretech.com/case-studies)

# [How we partnered with 100+ influencers for the biggest private bank in India​](https://www.puretech.com/case-studies/how-we-partnered-with-100-influencers-for-the-biggest-private-bank-in-india)

 Written by [dummy](https://www.puretech.com/case-studies/author/dummy) | Apr 4, 2025 11:01:09 AM

### OBJECTIVES

To increase awareness about HDFC Bank Festive Treats, and their newly launched HDFC Bank XpressWay platform.

### PURETECH DIGITAL'S EDGE

- We developed unique asset that integrates PayZapp into daily life.
- Amplified RTBs using effective two-way communication leveraging Bollywood celeb's reach and persona to target the right TG.
- Built brand advocacy, partnered with KOL from different genres like fintech, start-ups, entrepreneurs, etc to push RTBs.

[View full post](https://www.puretech.com/case-studies/how-we-partnered-with-100-influencers-for-the-biggest-private-bank-in-india)

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