OBJECTIVES
To increase awareness about HDFC Bank Festive Treats, and their newly launched HDFC Bank XpressWay platform.
PURETECH DIGITAL'S EDGE
- We developed unique asset that integrates PayZapp into daily life.
- Amplified RTBs using effective two-way communication leveraging Bollywood celeb's reach and persona to target the right TG.
- Built brand advocacy, partnered with KOL from different genres like fintech, start-ups, entrepreneurs, etc to push RTBs.