How Puretech Digital helped Vijay Sales increase revenue by 3x from Summer Products via Google​

OBJECTIVE

To Enable data points to be captured using GTM, GA4 and Google Ads to provide segmentation of users for optimising campaigns on Google Ads, Set up and Leverage enhanced ecommerce to provide in depth purchase funnel, Enable omni channel analysis for harmonizing data points across all platforms for unified data analysis and measuring impact.

PURETECH DIGITAL'S EDGE

Puretech Digital offers a comprehensive approach to data-driven marketing. We combine web analytics

setup to enable data points for in-depth analysis with clear visualizations & actionable recommendations. By understanding the business goals and target audience, we identify opportunities and challenges, optimize your marketing strategies, and drive measurable results.

Tactics & Tools:

• Asset Coverage: Ensured 100% asset coverage across all campaigns for consistent brand messaging and creative reach.
• Data-Driven Optimization: Used data analytics to continuously monitor and optimize bids, budgets, and creatives for the best results.