---
title: How Insight-Based Content Helped India’s Largest Private Bank to Bank Yield Conversions​​
description: Lorem Ipsum
image: https://www.puretech.com/hubfs/1707731696989.webp
---

- Creative & Content

# How Insight-Based Content Helped India’s Largest Private Bank to Bank Yield Conversions​​

### BACKGROUND

The content strategy took shape after the bank conducted extensive research on financial product considerations and brand salience.

### WHAT IS A LEARNING CENTER?

A comprehensive collection of over 800 informative blog articles guides banking and financial decisions, featuring dedicated product and funnel journeys designed to assist consumers and convert undecided users.

### PURETECH DIGITAL'S EDGE

- The content has educated and empowered individuals on key financial topics spanning saving strategies, borrowing options, investment insights, insurance essentials, and payment methods.
- We have conducted multiple dipstick studies to understand the common banking misconceptions people have and made content providing accurate information
- Deployed a multi-channel distribution strategy to reach customers across various touchpoints.
- Deployed native ads and targeted emails which boosted article reach and engagement.

0

 M+

#### Views on 'Learning Center' articles in last 1 year

0

 %

#### Increase in Average Session Duration

0

 %

#### Increase in Pages / Session

0

 %

#### Increase in Total impressions on the 'Learning Center'

0

 %

#### Increase in Growth on various CTAs

0

 M

#### New Users

0

 M

#### Total Users

[![](https://www.puretech.com/hubfs/1708601550591.webp)](https://www.puretech.com/case-studies/second-largest-government-bank-achieved-45m-views-across-platforms)

[Previous](https://www.puretech.com/case-studies/second-largest-government-bank-achieved-45m-views-across-platforms)

#### [Second Largest Government Bank​ Achieved 45M Views Across Platforms](https://www.puretech.com/case-studies/second-largest-government-bank-achieved-45m-views-across-platforms)

[![](https://www.puretech.com/hubfs/1-Blog%20Hero%20Banner.webp)](https://www.puretech.com/case-studies/a-top-mutual-fund-company-its-educated-investors-through-comics)

[Next](https://www.puretech.com/case-studies/a-top-mutual-fund-company-its-educated-investors-through-comics)

#### [A Top Mutual Fund Company Its educated investors through Comics​](https://www.puretech.com/case-studies/a-top-mutual-fund-company-its-educated-investors-through-comics)

## Skyrocket your **growth potential.**

Blaze new digital trails with us.

[ Connect With Us ](https://www.puretech.com/contact)

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