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- Creative & Content
BACKGROUND
The content strategy took shape after the bank conducted extensive research on financial product considerations and brand salience.
WHAT IS A LEARNING CENTER?
A comprehensive collection of over 800 informative blog articles guides banking and financial decisions, featuring dedicated product and funnel journeys designed to assist consumers and convert undecided users.
PURETECH DIGITAL'S EDGE
- The content has educated and empowered individuals on key financial topics spanning saving strategies, borrowing options, investment insights, insurance essentials, and payment methods.
- We have conducted multiple dipstick studies to understand the common banking misconceptions people have and made content providing accurate information
- Deployed a multi-channel distribution strategy to reach customers across various touchpoints.
- Deployed native ads and targeted emails which boosted article reach and engagement.
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M+
Views on 'Learning Center' articles in last 1 year
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%
Increase in Average Session Duration
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Increase in Pages / Session
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Increase in Total impressions on the 'Learning Center'
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%
Increase in Growth on various CTAs
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M
New Users
0
M
Total Users
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