Written by dummy | Apr 3, 2025 5:42:02 AM
OBJECTIVES
- Increase revenue month on month
- Improve ROAS and Conversion Rate
PURETECH DIGITAL'S EDGE
- Funnel Optimization: Refined audience and platform funnels based on key metrics.
- Branding Strategy: Dedicated portion of budget to boost Brand searches, yielding a 2.3X increase.
- A/B Testing: Tested Landing Pages, Bidding Strategies, and Ads for optimal performance.
- Focus on Top Sellers: Prioritized best-selling products for improved conversions.
- New User Targeting: Experimented with audience segments to scale based on performance.
- Robust Remarketing: Created multiple personas for website visitors remarketed them in order to increase conversions.