EVOLUTION OF #SmashItWithSindhu
Over the three-year campaign, we've seen an evolution from AMA sessions to chat shows, marking a shift in creativity and performance.
PURETECH DIGITAL'S EDGE
- BOB aimed to boost sports recognition, especially among non-traditional sports audiences.
- Launched #SmashItWithSindhu amidst the pandemic, showcasing adaptability.
- Featured PV Sindhu as the focal point, with hosts like Jatin Sapru and Mandira Bedi.
- First two seasons executed as interactive Instagram Live sessions.
- Third phase expanded to an online chat show format, also aired on television.