90% Workforce Engagement: How Asana Enhanced Collaboration at Puretech Digital

Challenges

• Fragmented Collaboration: Teams relied on separate tools (emails, Excel, messaging apps), leading to miscommunication, misaligned timelines, and manual task tracking.
• Limited Project Visibility: Disjointed tools made real-time tracking difficult, slowing decision-making and accountability.
• Governance Gaps: Lack of standardized processes led to missed deadlines, unnoticed bottlenecks, and budget overruns.
• Inconsistent Task Ownership: The absence of a centralized system for tracking responsibilities resulted in manual follow-ups and inefficiencies.

COMPANY

Puretech Digital is an award-winning, full-service digital agency based in Mumbai, India. Established in 2004, the company has over a decade of experience in conceptualizing and executing 360-degree digital marketing projects. Their expertise spans search marketing (both organic and paid), social media marketing, content development, UI/UX design, and web development.

The agency serves clients across various sectors, including banking and insurance, travel, retail, and e-commerce, helping them achieve diverse business objectives such as lead generation, product and service sales, customer community building, brand engagement, and opinion influencing.

INDUSTRY

Digital Marketing

SERVICE PROVIDED

Deploying Asana for Enhanced Workflow Management

Solutions

Puretech Digital streamlined its operations by implementing Asana as a centralized project management platform, enabling teams to collaborate seamlessly with clear assignments, deadlines, and dependencies. Automated reminders minimized manual follow-ups, ensuring timely task completion, while real-time dashboards provided leadership with visibility into project progress, bottlenecks, and resource allocation.

Standardized workflows, powered by Asana templates, optimized repetitive tasks for greater efficiency and consistency. Additionally, well-defined approval channels reduced delays in client feedback and decision-making, fostering a more agile and productive work environment.

Results

• Asana adoption grew 200% year over year (YoY).
• 250+ users - 90% of Puretech Digital’s workforce is actively using Asana.
• Improved accountability significantly, minimizing follow-ups and increasing on-time task completion by 40%.
• Enhanced visibility facilitated informed decision-making and swift risk mitigation, reducing delays by 35%.
• Boosted overall team productivity by 20%.
• Streamlined processes through automation and collaboration, saving one month of effort.

At Puretech Digital, operational excellence is non-negotiable, and Asana has become a cornerstone of that mission. By streamlining workflows and integrating our teams, we’ve not just improved productivity but redefined how a modern agency operates; with transparency and predictability. The platform’s adaptability aligns seamlessly with our ethos of driving impactful results, ensuring clarity and accountability across every project and person.

-Kamaljit Saini, COO - Puretech Digital

The predictability Asana brings to our daily operations is invaluable. With Asana implemented, we can now track efficiency across multiple teams, making sure that teams are allocated optimally. This helps Group leads ensure that the bandwidth we have is being used effectively. The platform’s near real-time insights empower our teams to deliver on 300+ active projects weekly with unmatched efficiency.

- Parthiv Majmudar, Senior Vice President - Delivery, Operations & Client Engagement

Background

As Puretech Digital scaled their business, managing complex, multi-channel marketing campaigns for multiple clients became increasingly difficult. The agency faced operational bottlenecks due to:

• Siloed teams working independently across creative, content, SEO, social media, data & analytics, and client services.
• Fragmented communication, with teams relying on emails, Excel sheets, and messaging apps.
• Lack of real-time visibility, making it difficult for project managers to track progress and identify bottlenecks.
• Governance gaps, leading to missed deadlines, budget overruns, and manual follow-ups to track responsibilities.

Without a unified project management platform, enforcing accountability and streamlining operations was a challenge. Recognizing these inefficiencies, Puretech Digital adopted Asana to enhance collaboration, improve visibility across projects, and establish stronger governance within its operations, ultimately driving efficiency and productivity.