Associate - Social Media

Key Responsibilities

Social Media & Content Management

• Develop and manage the monthly social media content calendars to ensure client objectives are achieved
• Coordinate on day-to-day basis with internal teams and clients to gather inputs, feedback, and approvals ensuring timely delivery of content
• Ensure content aligns with brand guidelines and marketing strategies

Client Management

• Serve as the primary point of contact for clients regarding their social media activities
• Conduct regular check-ins and meetings to update clients on progress, gather feedback, and align on social media tasks
• Respond promptly to client inquiries and requests, ensuring a high level of client satisfaction

Platform Management & Understanding

• Complete knowledge of the platforms and best practices on Facebook, Instagram, LinkedIn and YT
• Knowledge on scheduling content on social media platforms
• Identify opportunities for growth and improvement by staying up to date with the latest social media trends and best practices

Analytics & Reporting

• Monitor and track brand’s social media pages and track engagement, reach and impression on day-to-day basis
• Analyze data to evaluate the effectiveness of social media campaigns and identify areas for improvement.
• Prepare social media reports on monthly basis to track performance and provide insight and recommendations

Competitor Analysis

• Conduct regular competitor analysis to stay ahead of industry trends and refine our social media strategy accordingly

Skills

• Strong understanding of social media platforms, tools, and analytics
• Excellent written and verbal communication skills
• Creative thinking and the ability to generate innovative ideas
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Strong organizational and time-management skills
• Ability to work collaboratively in a fast-paced environment
• Detail-oriented and capable of managing multiple projects simultaneously