Analyst - Off-Page / Content Marketing

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Key Responsibilities:

  • Develop and execute effective off-page SEO strategies to improve search rankings.
  • Identify and build high-quality backlinks through outreach, guest blogging, and collaborations.
  • Research competitor backlinks and identify link-building opportunities.
  • Manage relationships with bloggers, influencers, and webmasters for link-building purposes.
  • Monitor backlink health and resolve toxic link issues
  • Stay updated on SEO trends, Google algorithm updates, and industry best practices.
  • Work closely with the content and on-page SEO teams to align strategies.

Requirements:

  • 1-3 years of experience in Off-Page SEO and link-building.
  • Strong knowledge of backlink analysis tools (Ahrefs, Moz, SEMrush, etc.).
  • Experience with outreach and relationship-building for link acquisition.
  • Understanding of Google’s link-building guidelines and SEO best practices.
  • Excellent research and communication skills.
  • Ability to analyze data and optimize strategies for maximum impact.

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