work - CASE STUDIES

Accuvision Laser Eye Clinics,a UK based laser eye treatment company gets better visibility for its business on search.

Puretech's Search Enginge Optimization programme helped the brand raise its web profile and increase traffic to the site.

case study

Objectives

Drive visibility for business across the web and help users find Accuvision services easily within a highly competitive industry.

Increase search visibility and exposure.
Build traffic for eye surgery related terms, the most important being `laser eye surgery'.
Achieve substantial return on investment (RoI).

CHALLENGES

The Puretech Solution

Puretech Digital designed a comprehensive organic Search Engine Optimization (SEO) and Paid Marketing programme for the site that included:

impact

The campaign significantly increased Accuvision's web traffic and enhanced the site's rankings.

% Increase in total organic traffic in less than six months.
% Increase in total organic traffic over three years.
% Primary and competitive keywords ranking first page on Google.
% Increase in click-through rates on contact and enquiry pages.
% Share of organic traffic that increased from 39% within 6 months.

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