Archive for the ‘Social Media’ Category

The Real King Of “Digital Media” Revealed in First Nth Drift

Tuesday, June 16th, 2015

Organizations are on the look out for the peg that will set them apart, and the expertise to call themselves the real kings of digital media. And the number of players vying for this keep increasing as the playing field expands. Whether it be Search Engine Optimization or Social Media, all digital media experts battle to lay their claim to the kingdom.

real king of social media

@Images credit:

So, which one can truly lay a claim?

While there may be many opinions answering this question, the fact still remains that digital media success for any department is not easy. It takes more than just effort, hard work and strategy. Exhaustive online information on the topic is not enough for digital media success anymore.

This fact was aptly outlined and showcased in Puretech’s freshly minted Nth drift initiative. While knowledge advancement events are not new at Puretech Digital, this first Nth Drift was special. What set it apart was the fact that it highlighted the qualites that the true king of digital media will bring to bear.


Amidst new insights and entertainment, Nth Drift kept refocusing on the way perspective mattered, as a way to bring digital media success for our clients. Check out some success stories that Puretech brings to the table:

Puretech Digital Social Media Success Case Study

Take a look at any social media campaign. Do you find yourself wondering about social media’s return on the investment made by the client? Our clients don’t have those questions to deal with, though, when they can experience concrete lead generation through a campaign.

puretech social media campaign case study

Do you hesitate to invest in a search engine marketing campaign? You won’t feel that way, though, if you were to get 39% year-on-year growth in number of leads. And definitely not have those uncertainties pop up when you can get 65% more leads with a 2 month SEM campaign. Through their examples, our presenters clearly explained how “perspective” made all the difference in their execution. Be it the apt timing that went into planning and executing SEM campaigns or actionable Social media campaigns, it all came down to a result-driven perspective. Would you like to hear about that, and how you can get your hands on some of that?

You know where to find us.

But, Nth Drift had so much more to offer. We learnt about fine-tuning client servicing through games. Having a veteran of the field walking us through this, with humorous anecdotes, made the process both insightful and entertaining.

puretech digital - first nth drift event

puretech digital - first nth drift event

Two veterans take to the field, showcasing the daily battle that is client servicing.

while the insights were useful, fun-based learning helped us focus on re-learning and revamping fundamentals and absorb client-servicing perspectives that our experts bring to bear. The games, chats, quizzes and more all help to enhancing our skills and expertise. Along with a recoded way of doing business, we have successful professionals standing by us to lead the way.

Getting business, and placating clients, are just one aspect of how we make for smooth sailing. Core competance with the Internet, and its myrid levels of updates and changes, are a key point that keeps us on top of the ball game. Take a look at a slide below:

puretech digital social media case study

This slide added titbits to ensure more SEO-friendly website development from the start. But that’s just one aspect. Wouldn’t an “SEO” perspective offer a better website to our clients?

puretech first nth drift event

puretech first nth drift event

puretech first nth drift event

puretech digital - first nth drift event

puretech first nth drift event

puretech digital - first nth drift event

puretech First nth drift evenT

CAPTION: Expertise needs no introduction, only a platform on which to shine.

Be it examples tools or ideas, our presenters are in sync with our clients thoughts well enough to offer all support that can be needed. All that, though, comes down to working as professionals and as a team with the right insights to form a strong foundation that ensure results get taken to the next level. Isn’t that why, our teams receive such tremendous accolades from our clients?

puretech digital client testimonials for SEO, SEM, Social Media Campaigns

These testimonials illustrate one vital point. That the “Right perspective works.”

Amidst all the online clutter, a client-driven perspective with clear and concise take-aways help you, as a digital agency, stand apart on both search engines and social media. The profitability of our digital media services, proven through validated results, lie in implementing perspective across channels. This valuable take-away is what helped the first edition of the Nth Drift set the stage. Successive editions of this property will continue to draw attention to other factors that need to be taken into consideration to ensure a well-rounded success story.

With a host of our own, Puretech Digital continues to uphold the promise of delivering effective, timely and holistic solutions.

Busy Entrepreneur’s Guide for Efficient Social Media Management

Monday, April 13th, 2015

Busy Entrepreneur’s Guide for Efficient Social Media Management

@Image Credit:

Several entrepreneurs seek to optimise their social media presence. This effective and free tool is accessible and appealing to your buyers. So, this channel to reach, promote, and interact can have huge impact on your sales. The best track to successful campaign is to hire a social media marketing agency. Agreeably, it sounds self- flagellant. But, I have seen the difference it can make. A team of designer, developer, social media analyst and social media manager can reshape your entire social media presence. But, if you are not ready, don’t worry. Here is an efficient way to manage your social media presence successfully.

Social Media Management

Get a social media audit and strategy.
Before jump-starting this adventure, a businessman must take due caution. Every entrepreneur uses a similar concoction for any successful venture. Figure out where you are and where you want to go. Audit and goal setting are a right starting point for any pursuit, right?

Social Media Audit
You can use this template for social media audit. This is an easier one, which most non-social media marketers and entrepreneurs can use independently. This exercise will assist you have a realistic understanding of your current social media presence. So, how does the SWOT analysis look like?

Social Media Strategy
Use this template to chart out our social media goals and action plan. But, here are the crucial bullet points for quick scanning readers.

@Image Credit:


  • Right platform: Every platform is not for you.
  • Social media objective: Select the best way to optimise these platforms.
  • Positioning: You have to be unique.
  • Tone of voice: Talk to them only.
  • Set:

  • Measurable goal for each platform
  • Frequency of posting
  • Right call to action
  • Crucial metrics
  • Social media policy
  • Implement the social media strategy.

    Once you have this strategy in place, you can limit your social media activities to day-to-day management. Most entrepreneurs do not include social advertising into initial social media marketing strategy. The game plan revolves around evaluating its potential for the particular organization in particular market. But, Facebook marketing or LinkedIn marketing can be useful strategy if you have necessary funds and creative resources. So, here are few tips to simplify the everyday social media tasks.

  • Maintain a social media calendar. Here is the template. It is an easy way to stay updated.
  • Use time-efficient social media tools. These tools will complete a chunk of the tasks without personal attention.
  • Plan and organize daily tasks. There are a lot of decisions and tasks. You cannot do it at a last minute for the best effect. Use these smart tips to manage them effectively.
  • Spend a select time every day. Devote a chosen part of your daily time to social media. This will simplify execution.
  • Track your social media performance.

    Using social media analytics is an inseparable part of the social media management. It will be non-negotiable if you launch a social advertising campaign with Facebook advertising or Sponsored tweets. So, use social media monitoring tools after a select duration to keep an eye on the progress towards the predetermined goals. You need to listen to your target audience well in order to respond effectively.

    A crucial part of any brand’s social media performance is “mistakes”. You can’t avoid all of them. But, you can be smart and avoid the typical mistakes. Then, you will learn the valuable lessons and use these mistakes as stepping stones rather than regrets.

    If you set right tools in place, you can manage the daily tasks within 1 or 2 hours of the day. This is an efficient way to manage your social media presence within limited resources.
    Do you intend to leverage your social media presence for lead generation and sales? Consult a digital marketing agency with a pay for performance billing system. It can lower your expenses and avail an efficient social media campaign. All the best!

    Social Media Optimization

    Tuesday, December 4th, 2012

    During the past few years, we can particularly see (with the emergence of Google as the major player of search engines) Social Media Optimization (SMO) has become the byword of internet savvy marketers. Social media is basically used to create viral publicity and increase awareness of a product or brand for any organization or event. The ultimate goal of SMO is to generate traffic and awareness for a brand or website.

    Google crawls social content which is shared by the users on various platforms like Facebook, Twitter, Google+, LinkedIn, etc., to rank pages in search results. This, in turn, supports Search Engine Optimization (SEO). It has, hence, become very important to integrate Social Media with SEO.

    On updating posts, tweets or any other information on social networking sites, it is very important to optimize the content with a relevant keyword for better performance of the content. More specifically, the practice has to be of continuously optimizing social posts to extend their reach, making them visible and engaging to more people; prompting viewers to interact with the post in some way.

    Also, when it comes to the most active social networks for most brands, Facebook and Twitter there are strategies for optimizing posts and tweets that can improve engagement organically. Social Media Optimization is very important and an indispensible part of a brand/website success, irrespective of whether it is owned by a company or an individual.

    Online Reputation Management

    There is an immense need for Online Reputation Management (ORM) as the online medium has undoubtedly, become an indispensable part of our modern lives. ORM is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of emphasising positive coverage rather than negative reviews or feedback.

    Everyday several companies experience severe challenges and lose large amounts of money because of false news posted on message board, blogs, social media platforms, forums and the major search engines from many of their hostile customers, dissatisfied employees and villainous competitors. Their main aim is to harm the online business and create a bad image among the masses and damage the company’s reputation.

    Monitoring Your Brand & Cleaning Up Online Negativity

    How do you know your customers are talking negative online? Have you ever done an online search for your company or personal name and come across negative reviews? You have to stop these opinions from destroying your brand. There are tools which helps us keep a track about what people are talking about your brand every day, online. By first listening and then taking necessary steps to avoid negative comments, you have to keep replying instantly, creating positive blogs, posting articles, sharing new content about your brand and swiftly handling negative comments. The strongest impacts are created when we create posts backed by solid proof!

    Social Media and Knowledge Management

    Monday, November 21st, 2011

    The similarities between knowledge management (KM) and Social Media are hard to refute. The chief uniting factor is the use of technology by people in order to access information. Both owe their existence to individuals that undertake knowledge creation intended for sharing. Both are profoundly supportive of collaborative economics.

    But here is where the similarities end. The big difference between them can be summed up as follows:

    Social media is the exhibit of experience shared by peers in ways that each one can judge it for themselves.
    Knowledge management is the prerogative of the management based on pre-set protocols to control and distribute information.

    These definitions may sound a bit unkind to most of us, and moreover it is evidently biased in favour of social media. Knowledge should be like a free flowing stream that does not come under any jurisdiction. It should be universal and highly accessible; it is only then that the permeability of it, within and across the organisation, can reach its zenith.

    But, conjoining contradictory terms such as knowledge with high accessibility have very few takers.

    Knowledge as a commodity has the propensity to originate in any corner of the organisation, knowledge management endeavours to channel and gather it into a cohesive knowledge base which is subsequently re-distributed with preconceived sets of protocols, processes and channels.

    On the other hand social media exudes downright chaos. The sequencing, the ordering, the indexing are things that are not remotely associated with it. In a more literal sense, a modern day organisation has got a structure whereas a social media organization is a one without. It allows uninterrupted flow of information and knowledge without minding its bend. It is no surprise that such an organisation would be distinctly messy, an antonym for the term ‘organisation’.

    Hence, when the whole idea of social media has its foundation firmly installed on un-orderliness and chaos, it must not come as a surprise to many that knowledge manager and software companies are constantly on the prowl to defang the intensity of social media by way of novel tools, approaches and processes. Not everyone is capable of dealing with the information floating on the public domain; many are of the view that it must be highly managed so that they will be able to project their organisation the way they feel suits their interest.

    The general consensus will find faults with this attitude for one simple reason- even if the debate is shut down forcefully, people will continue to have conversations and sharing of experiences at venue they are comfortable at. Debate and experience sharing have been around long before World Wide Web became a sensation. Even a cynic will agree that peddling of thoughts would not stop even if knowledge managers try to censor it at the workplace.

    Communication pundits rightly assert that the days of seeking control have become passé and it’s time to engage people.
    Business leaders affirm to the fact that engagement is the finest way to skim value from the knowledge that is floating on the social media — and not by seeking to impede social media with hitherto KM techniques.

    So the question arises, how to gain value from social media, especially in light of a tradition where knowledge management has failed to yield any tangible results.

    The solution lies in a novel view of collaboration: Mass Collaboration

    Mass collaboration comprises of three components: social media technology, a duly persuasive purpose and a focus on constituting communities.

    • Social media technology provides the channel and acts as an agency through which ordinary people share their experience, knowledge and insights in ways they are comfortable with. Social media is highly informal therefore everyone finds ways to communicate in a manner they feel will have greater resonance. Apart from this, it also enables individuals to see and evaluate knowledge on the basis of the judgment of others i.e. making judgments based on conversation of others.

    • A persuasive purpose is the raison detre for people to participate in exchange of their unique ideas, knowledge and experience. People participate in social media due to the fact that they not only value the channel but somewhere along the line identify with the purpose. They initiate participation on their own free will, rather than being coerced in to doing it as part of their job.

    Communities to social media are like gorges to a mountain, completely natural and self-forming. Knowledge management connotes a view of knowledge that is strictly hierarchical and therefore is often found associated with job classification or pushed down the throat based on work duties. Participation is therefore by diktat, making it obligatory or some type of ‘mandatory fun’. On the other hand, social media not only allows communities to emerge but treat them as a property of the purpose. This structure devoid of any rigid architecture creates space for innovative and active communities.

    To achieve the daunting task of mass collaboration, it’s not enough to build technology and coerce people into participating. It requires a vision, concerted management action and strategy, moreover, a strong Purpose!

    The take away point here is, on the outside they may appear to be interchangeable but, Knowledge management (KM) and social media are not the same. Being cognizant of this fact is a stepping stone towards getting value from both these avenues and ultimately towards becoming a social and knowledge driven organization.