Archive for June, 2015

The Real King Of “Digital Media” Revealed in First Nth Drift

Tuesday, June 16th, 2015

Organizations are on the look out for the peg that will set them apart, and the expertise to call themselves the real kings of digital media. And the number of players vying for this keep increasing as the playing field expands. Whether it be Search Engine Optimization or Social Media, all digital media experts battle to lay their claim to the kingdom.

real king of social media

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So, which one can truly lay a claim?

While there may be many opinions answering this question, the fact still remains that digital media success for any department is not easy. It takes more than just effort, hard work and strategy. Exhaustive online information on the topic is not enough for digital media success anymore.

This fact was aptly outlined and showcased in Puretech’s freshly minted Nth drift initiative. While knowledge advancement events are not new at Puretech Digital, this first Nth Drift was special. What set it apart was the fact that it highlighted the qualites that the true king of digital media will bring to bear.


Amidst new insights and entertainment, Nth Drift kept refocusing on the way perspective mattered, as a way to bring digital media success for our clients. Check out some success stories that Puretech brings to the table:

Puretech Digital Social Media Success Case Study

Take a look at any social media campaign. Do you find yourself wondering about social media’s return on the investment made by the client? Our clients don’t have those questions to deal with, though, when they can experience concrete lead generation through a campaign.

puretech social media campaign case study

Do you hesitate to invest in a search engine marketing campaign? You won’t feel that way, though, if you were to get 39% year-on-year growth in number of leads. And definitely not have those uncertainties pop up when you can get 65% more leads with a 2 month SEM campaign. Through their examples, our presenters clearly explained how “perspective” made all the difference in their execution. Be it the apt timing that went into planning and executing SEM campaigns or actionable Social media campaigns, it all came down to a result-driven perspective. Would you like to hear about that, and how you can get your hands on some of that?

You know where to find us.

But, Nth Drift had so much more to offer. We learnt about fine-tuning client servicing through games. Having a veteran of the field walking us through this, with humorous anecdotes, made the process both insightful and entertaining.

puretech digital - first nth drift event

puretech digital - first nth drift event

Two veterans take to the field, showcasing the daily battle that is client servicing.

while the insights were useful, fun-based learning helped us focus on re-learning and revamping fundamentals and absorb client-servicing perspectives that our experts bring to bear. The games, chats, quizzes and more all help to enhancing our skills and expertise. Along with a recoded way of doing business, we have successful professionals standing by us to lead the way.

Getting business, and placating clients, are just one aspect of how we make for smooth sailing. Core competance with the Internet, and its myrid levels of updates and changes, are a key point that keeps us on top of the ball game. Take a look at a slide below:

puretech digital social media case study

This slide added titbits to ensure more SEO-friendly website development from the start. But that’s just one aspect. Wouldn’t an “SEO” perspective offer a better website to our clients?

puretech first nth drift event

puretech first nth drift event

puretech first nth drift event

puretech digital - first nth drift event

puretech first nth drift event

puretech digital - first nth drift event

puretech First nth drift evenT

CAPTION: Expertise needs no introduction, only a platform on which to shine.

Be it examples tools or ideas, our presenters are in sync with our clients thoughts well enough to offer all support that can be needed. All that, though, comes down to working as professionals and as a team with the right insights to form a strong foundation that ensure results get taken to the next level. Isn’t that why, our teams receive such tremendous accolades from our clients?

puretech digital client testimonials for SEO, SEM, Social Media Campaigns

These testimonials illustrate one vital point. That the “Right perspective works.”

Amidst all the online clutter, a client-driven perspective with clear and concise take-aways help you, as a digital agency, stand apart on both search engines and social media. The profitability of our digital media services, proven through validated results, lie in implementing perspective across channels. This valuable take-away is what helped the first edition of the Nth Drift set the stage. Successive editions of this property will continue to draw attention to other factors that need to be taken into consideration to ensure a well-rounded success story.

With a host of our own, Puretech Digital continues to uphold the promise of delivering effective, timely and holistic solutions.

How To Engage Audience In “Boring” Industries With Interesting Content?

Sunday, June 14th, 2015

the digibuzz engage audeince

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Who wouldn’t want to engage with great quality content? Everyone would. Then, why aren’t scores of companies in India utilising content marketing? Well-funded yet inactive business leaders are not too subtle when they share out loud that content marketing is NOT suitable for “boring industries” such as theirs. As a digital marketing company, we work with several “boring” companies. So, we can say that they couldn’t be further from the truth.

Several companies from not-so-interesting industries are creating a significant online presence, with content marketing. In fact, these industries have a great opportunity. Take a quick look at some industries with a “hit” formula for content marketing.

the digibuzz content marketing

Being boring didn’t stop them. Why should it stop you? Every sceptic, doubter, disbeliever and scorner in the audience, can trust me when I say;

“Content marketing works for every industry, if you can make it work.” Or, as Jay Baer would say;

the digibuzz content marketing

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Interesting and boring businesses struggle in their content marketing efforts every day for 3 simple reasons.

the digibuzz content marketing3

But, if you are willing to make digital marketing strategy work, you can. …

Put your customers first.

the digibuzz customer first

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This is not a new principle. But, marketers cannot overemphasize it. Do you know what information your target audience want from your industry? What are they reading online? What kind of insights they can really use? What are their problems while buying your products? What are their primary concerns that drive them away from you? Where do they look while making decisions?

Without any “real” understanding, uploading the content won’t have any impact on clients’ or your bottom line. But, invest buyer persona. Let it drive your organization where your TA is. Here is where most organizations need to be. Communicate to people who want to know more and who can make the difference to your bottom line.

Talk about what matters:

the digibuzz content strategy

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Have you chosen a right group of people? Do you know their problems that you can solve? Be it blog post, product or an innovative idea, communicate to help. We all need a helping hand. That is a first person we consider while making decisions. So, choose right platform, topics, and strategies.

Create to engage.

the digibuzz content marketing strategy

The same information can be a long and “boring” blog post or a fascinating presentation. So, when you talk about your brand, be bold, engaging and interesting. Load it with human emotions and make it work for your brand. Doesn’t a success story sound better than a case study? An infographic works better than a surgery report.

Do you know how to combine it all in a single content marketing effort?

puretech the digibuzz content marketing strategy

Look at American Express open forum. They selected a right niche; frequent business generators; SMEs. To solve their problems, they built a forum. This forum facilitates “human” and visually stimulating content for their audience.

Doesn’t it come down to knowing the niche, approach and connecting through your content? So, how do you apply it to you field? Here are some actionable tips.

 Scope LinkedIn groups, blog search, twitter, Quora message boards and forums. Find out what people are actually talking about your industry? Who are talking? What do they need to know?
 Identify the real buyer persona you actually need to connect with. You should know who you are talking to, their level of knowledge and experience. Then, you can say something smart and effective about your brand.
 Create real “human” stories out of your case studies. Create e-books, videos, and other educational content. Spice it up with images, memes, infographics and more. Focus on creating evergreen content for your customers.

Would you like to know more about the process of creating buyer persona or selecting a content marketing plan? Would you some examples you like to share? You know where to find us.