Archive for April, 2015

Busy Entrepreneur’s Guide for Efficient Social Media Management

Monday, April 13th, 2015

Busy Entrepreneur’s Guide for Efficient Social Media Management

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Several entrepreneurs seek to optimise their social media presence. This effective and free tool is accessible and appealing to your buyers. So, this channel to reach, promote, and interact can have huge impact on your sales. The best track to successful campaign is to hire a social media marketing agency. Agreeably, it sounds self- flagellant. But, I have seen the difference it can make. A team of designer, developer, social media analyst and social media manager can reshape your entire social media presence. But, if you are not ready, don’t worry. Here is an efficient way to manage your social media presence successfully.

Social Media Management

Get a social media audit and strategy.
Before jump-starting this adventure, a businessman must take due caution. Every entrepreneur uses a similar concoction for any successful venture. Figure out where you are and where you want to go. Audit and goal setting are a right starting point for any pursuit, right?

Social Media Audit
You can use this template for social media audit. This is an easier one, which most non-social media marketers and entrepreneurs can use independently. This exercise will assist you have a realistic understanding of your current social media presence. So, how does the SWOT analysis look like?

Social Media Strategy
Use this template to chart out our social media goals and action plan. But, here are the crucial bullet points for quick scanning readers.

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  • Right platform: Every platform is not for you.
  • Social media objective: Select the best way to optimise these platforms.
  • Positioning: You have to be unique.
  • Tone of voice: Talk to them only.
  • Set:

  • Measurable goal for each platform
  • Frequency of posting
  • Right call to action
  • Crucial metrics
  • Social media policy
  • Implement the social media strategy.

    Once you have this strategy in place, you can limit your social media activities to day-to-day management. Most entrepreneurs do not include social advertising into initial social media marketing strategy. The game plan revolves around evaluating its potential for the particular organization in particular market. But, Facebook marketing or LinkedIn marketing can be useful strategy if you have necessary funds and creative resources. So, here are few tips to simplify the everyday social media tasks.

  • Maintain a social media calendar. Here is the template. It is an easy way to stay updated.
  • Use time-efficient social media tools. These tools will complete a chunk of the tasks without personal attention.
  • Plan and organize daily tasks. There are a lot of decisions and tasks. You cannot do it at a last minute for the best effect. Use these smart tips to manage them effectively.
  • Spend a select time every day. Devote a chosen part of your daily time to social media. This will simplify execution.
  • Track your social media performance.

    Using social media analytics is an inseparable part of the social media management. It will be non-negotiable if you launch a social advertising campaign with Facebook advertising or Sponsored tweets. So, use social media monitoring tools after a select duration to keep an eye on the progress towards the predetermined goals. You need to listen to your target audience well in order to respond effectively.

    A crucial part of any brand’s social media performance is “mistakes”. You can’t avoid all of them. But, you can be smart and avoid the typical mistakes. Then, you will learn the valuable lessons and use these mistakes as stepping stones rather than regrets.

    If you set right tools in place, you can manage the daily tasks within 1 or 2 hours of the day. This is an efficient way to manage your social media presence within limited resources.
    Do you intend to leverage your social media presence for lead generation and sales? Consult a digital marketing agency with a pay for performance billing system. It can lower your expenses and avail an efficient social media campaign. All the best!

    Is Your Website Driving Customers Away?

    Wednesday, April 8th, 2015

    What do customers want? What can truly capture their interest and drive sales? What evokes unconditional loyalty and advocacy? Every entrepreneur and marketer is looking for answers of these questions. As a digital marketing agency, we understand that digital technology hasn’t changed the basic principles of selling and advertising. We assist our client apply the century-old yet relevant principles of selling to digital space effectively. People can get blinded by next big things in field of technology and fail to notice what works and what doesn’t. Let’s explore selling principles as applicable to online space.

    Customer says, “Don’t make me wait.”

    Is your website driving customer away

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    As marketers, entrepreneurs and buyers, we understand this principle. So, don’t make customers wait online either. Your prompt and genuine support will go long way in creating a pleased clientele. That’s why; you want to avoid any of the following online mistakes.

  • Loading time is too slow.
  • Check out process is too time-consuming.
  • A registration process is compulsory.
  • Web content is too long or too complicated.
  • Download speed is too slow.
  • There is no easy way to contact the organization immediately.
  • Check out or download buttons are not easily available.
  • This website isn’t responsive.
  • Customer says, “It seems shady. I don’t buy it”

    Website customer says I don’t buy it

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    Trust is a complex concept for most sellers to establish across digital media. Frankly, you don’t have alternative. With growing number of unreliable online businesses, you need to take the extra effort to build a trusting relationship with your customers. So, you do not want your customers to think the following. It will neither build trust nor generate sales.

  • This website does not seem safe.
  • There are no actual answers in FAQ session. It is just promotional content.
  • Where is the return policy? Where is the refund policy? Where is cancellation policy? What will I do if…
  • Why does this website have so many pop ups?
  • Why does this site autoplay video/music?
  • There isn’t enough information to make a well informed decision about this product.
  • There are too many ads. Where is the website content that I wanted to read?
  • Customer says, “I am bored.”

    Website customer says I am bored

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    No marketer or entrepreneur wants to bore the customer. Within seconds, your visitor has left the website and moved onto the next tab in browser. You might as well say bye. But, engaging isn’t equivalent to cool or fun. It is a right combination of interesting and relevant. Though, definitive of customer engagement vary with every website, industry and target audience, “engagement” is the key. So, what are the mistakes you want to avoid?

  • There is no engaging content on social media websites.
  • The website content is irrelevant, complicated, stuffed with keywords and/or old.
  • There are too many other products and/or services on the page.
  • Font size, font color, font type make content illegible. It is hard to scan.
  • This website does not fulfil customer’s expectations instantly.
  • Online businesses can grow and thrive in spite of some mistakes as long as you don’t break The Fundamental Rule of Online Success. Rest of all these mistakes can be rectified easily.

    Is Your Website Driving Customers Away - Stay ahead of the game

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    Are you ahead of the game?