Archive for November, 2012

Benefit of Analytic for Adwords Advertisers

Monday, November 19th, 2012

In the past, all of us (advertisers) have been using Google Analytics to track AdWords data. However, recently Google has come up with an option through which we can import analytics data in the AdWords account.

WHY is it Important?

This software will help you understand the success of your online advertising campaign. This way, you can gain better understanding into the campaigns and take required action on those insights all in the same place.

Some of the Benefits:

  • Identifying opportunities for improvement – Like a campaign and AdGroup with low ‘Average Visit Duration’ or ‘High Bounce Rate’ and ‘Low Conversion Rate’ would need to be re-evaluated to check relevance of the landing page to the AdCopies and keywords.
  • Targeting Engaged Users: Check your ad groups and find the ones that has visitors who stay on the website the longest (“Avg. Visit Duration” or “Pages Per Visit”), and increase the bids for them.

WHAT data can you import from Google Analytics?

The data is available in AdWords account at the Campaign & AdGroup levels.

  • Bounce Rate
  • Average Visit Duration
  • Pages/Visits

HOW this Works?

Before you start to import data you will need to check the following Account Settings.

  • In Google Analytics, your Data Sharing Setting should be – “Share my Google Analytics data with other Google products only.”
  • You AdWords login should have administrative access to all the Analytics accounts that may be related to the websites for which you are running the PPC Campaign.
  • Your Adwords account should be should have auto tagging enabled.
  • The concerned analytics accounts must be already importing cost data from your AdWords account.

Connecting the Adwords Account to Analytics profiles:

1. Sign in to your AdWords account.
2. From the “My account” drop down menu select “Linked Accounts”.
3. Select the Google Analytics profiles you want to import data from.
4. You can select up to ten profiles to link to your AdWords account.

This will greatly help in improving campaign performance. Though, previously, some of the features were available directly in the Analytics interface (was limited to one profile). Now you can have multiple profile data for an AdWords campaign which might have landing pages on multiple websites.

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Contributed by: Saurabh Shanker, Sr. Lead :: Search Marketing & Web Analytics, Puretech Internet

Web Development Services India

Tuesday, November 6th, 2012

With about 52 million active users of the Internet in India (almost 10 million of which use a broadband connection), delivering quality web content with rich visuals and engaging substance has become a key task for the web development domain in India. More and more companies across the country are beginning to feel the need for web presence as they believe the web is one of the most promising and cost saving mediums of marketing. Companies no longer just want to float websites, which are their corporate information ‘brochure-ware’ online, but are also feeling the need to:

  • have presence in the social media domain,
  • want their sales team connected across geographies through online applications and
  • want aggressive recruitment done through their web presence.

A huge chunk of sales has moved to websites from the brick-mortar store. Organizations are increasingly communicating with their investors and customers though online media publications, as well.

Over the years web development has evolved and advanced to higher levels, moving away from just designing and developing corporate websites, to creating interactive web properties like blogs, discussion forums, social interactions and online shopping. This is also the reason a lot of user generated content has started demanding online reputation monitoring. With the kind of internet usage and accessibility to the internet, web development in India is not far behind. With creative designers and innovative web developers, India has always been in the forefront of the worldwide web development space.

The dominance of handheld devices with mobile internet connectivity has brought about a huge change in the web development industry. The challenge to deliver interesting and informative content across platforms, devices and screen sizes is ever increasing. Newer technologies are helping breakaway from the traditional desktop limitations, increasing the canvas of imagination for the web developers. The key, now, is no longer just the visual but also the kind of content that is being delivered, the medium in which it is being delivered and the speed at which it is being presented. The availability of the content across the devices is also playing an important part in people’s everyday life. Searching and browsing on the phone or the handheld device is becoming a common practice, just as online shopping and banking transactions are being made increasingly through mobile devices than compared to desktops. This has demanded a need for more intuitive and user friendly interface designing and cross devise friendly web development and application design.

The web development has moved away from pure HTML and is progressing towards HTML5 and CSS3. An ever increasing need for standardized web development has become the need of the hour. With more and more hardware devices with varying operating systems, browsers and screen sizes cropping up everyday it is becoming a tough task designing good interfaces which are compatible across everything. These developments have made the need for responsive designs of top importance. Good creative designs which adapt themselves to various devices and screen sizes seamlessly is what the web designer of today needs to strive for. A successful web development project will have to be creative, trendy, contextual and more importantly – developed in such a way that it is accessible from anywhere, on any kind of internet connections and across all the media devices available.

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Contributed by: Swapnil Agaskar, Head::Web Solutions, Puretech Internet